“…In the case of reputational interest, enlightened self-interest guides the creation of a corporate foundation (Ricks and Williams, 2005), and the corporate foundation' s activities can be designed to produce a specific, measurable benefit in an identifiable time period (Mescon and Tilson, 1987;Stendardi, 1992). Indeed, many researchers have argued that the main reason for creating a corporate foundation is linked to reputation (Strachwitz, 1994;Toepler, 1996). The foundation' s activities are supposed to legitimize the role of the firm in its environment, play an important role in economic development, and enhance culture and knowledge diffusion (Fombrun and Shanley, 1990).…”