This article aims to analyse the figure of women and the manifestations of their gender role in five successful infotainment programmes in Spain.Design / Methodology / Approach: Through the quantitative and qualitative analysis of the attributes of each of its interventions, this study tries to empirically demonstrate the existence of these roles. It focuses on the number of appearances of both sexes in five infotainment programs (El Intermedio, El Hormiguero, La Resistencia, Late Motiv and Polònia), as well as their clothing, their personalities or the evident phenomenon of sexualization of the woman's body.Results: It can be summarized that the presence of men and women in the analysed programmes is markedly disparate, as well as that there is a pattern in the clothing of men and women, not to mention that the objectification of the female sex is evident in each of the television products.Limitations / Implications: The large audiences of such programmes can have an impact on the image of women in society. By reviewing only a finite group of episodes from five programmes, it can be said that this is an exploratory study.Originality / Contribution: This text contributes to gender studies in contemporary Spanish television, in one of the least addressed fields, that of infotainment. It shows that in this macrogenre there is still a glass ceiling, not only because the main hosts of the programmes are men, but also because of the entrenched gender roles.