“…Therefore, bearing in mind that experience has shown that some firms fail when they implement TQM (Boje and Winsor, 1993;Spector and Beer, 1994) and the implementation of TQM cannot be successful without the use of suitable quality management methods (Sitkin, Sutcliffe and Schoroeder, 1994;Wilkinson et al, 1998;Zhang, 2000) such as statistical techniques (Stuart, Mullins and Drew, 1996), managers of ISO 9000-certified small and medium firms that really want to progress towards a TQM culture, should implement the following factors, using the following methods: − Specialized training. Training cannot stop at an initial level, and must be of a continued nature (Ishikawa, 1985).…”