Stategi Pengembangan Usaha Produksi Kue Pada Kelompok Wanita Tani Ayu Tangkas Di Kecamatan Selemadeg Timur, Bali

Suparyana, Pande Komang; Sukanteri, Ni Putu; Septiadi, Dudi

doi:10.32585/ags.v4i1.844

Cited by 8 publications

(11 citation statements)

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“…Hasil tersebut menunjukkan bahwa secara umum responden berada pada kelompok usia masih produktif, dimana usia ini memiliki kemampuan dalam melakukan kegiatan PKK lebih baik lagi karena tenaga yang dimiliki masih berpotensi dan dapat meningkatkan kinerja dalam organisasi kelompok PKK. Selain itu juga usia yang masih produktif akan memberikan semangat jiwa berwirausaha yang dapat meningkatkan pendapatan anggota (Suparyana et al, 2020). Penelitian yang dilakukan oleh Kristiansen et al (2003) menemukan bahwa terdapat korelasi antara umur dengan kesuksesan bisnis.…”

Section: Karakteristik Pkk Kota Tabananunclassified

“…Usia wirausahawan diatas 25 tahun diketahui lebih sukses jika dibandingkan dengan wirausahawan yang berusia dibawah 25 tahun. Pada usia produktif ini wirausahawan memiliki semangat yang tinggi untuk mengembangkan usaha, memiliki target-target yang tinggi untuk menuju sukses (Indarto & Santoso, 2020) akan lebih detail terhadap manajemen usahanya (Suparyana et al, 2020). Dalam penelitian Utari & Dewi (2014) dan Istinganah & Widiyanto (2020), mengemukakan bahwa tingkat pendidikan secara simultan berpengaruh signifikan terhadap pendapatan suatu usaha.…”

Section: Karakteristik Pkk Kota Tabananunclassified

“…Peningkatan dan modifikasi produk-produk yang sudah ada merupakan strategi pengembangan produk sehingga dapat meningkatkan penjualan. Penetrasi pasar terdiri dari peningkatkan jumlah tenaga penjual, memberikan promosi penjualan yang ekstensif serta meningkatkan publisitas usaha (Suparyana et al, 2020). Untuk meningkatkan pangsa pasar produk ekonomi kreatif anggota PKK, PKK dapat melakukan strategi dengan membuat pelanggan berkeinginan dalam membeli produk lebih banyak dari biasanya maupun menambah jumlah tenaga penjual (distributor).…”

Section: Matriks Ieunclassified

“…Perluasan lini produk yang dijual merupakan diferensisasi produk dari segi bentuk, kualitas dan variasi kemasan. Hal tersebut dapat memberikan dampak untuk kepuasan konsumen akan meningkat dengan semakin banyaknya pilihan produk yang ditawarkan (Suparyana et al, 2020).…”

Section: Matriks Ieunclassified

“…Penjadwalan yang baik akan berdampak pada produksi yang dilakukan secara berkelanjutan dan menghasilkan tingkat penjualan yang tinggi apabila dibandingkan dengan produksi yang hanya berdasarkan pesanan saja. Umumnya permasalahan usaha adalah dibidang penjadwalan produksi (Harto et al, 2016;Nasution et al, 2017;Suparyana et al, 2020;D. M. Utama, 2016D.…”

Section: Penjadwalan Kerjaunclassified

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Strategi Pengembangan Kegiatan Ekonomi Kreatif PKK di Kota Tabanan terhadap Peningkatan Pendapatan Anggota

Dananjaya

Suparyana

Setiawan³

et al. 2020

JIA (J. Ilm. Agribisnis)

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The female workforce has productivity that plays a role and has the potential to support increased household income in rural areas. To provide guidance for women's productivity, a forum in the form of a PKK is needed that can be used by women. The purpose of this study was to identify the internal and external conditions of the PKK, as well as to determine the strategies that the PKK could use in Tabanan City in developing creative economic activities to increase member income. This research was conducted in Tabanan Regency at the PKK of each Village which was carried out from April to August 2020. Respondents consisted of 36 respondents from the PKK and 12 respondents from Kelian Dinas Banjar from the PKK. This research is a descriptive study that uses a strategic management approach, combining SWOT and AHP analysis for the best strategic decision making. The results of the research obtained are internal conditions in the development of PKK creative economic activities in Tabanan City, where the main strength factor is a solid group institution. The main weakness factors are lack of information on getting training activities and limitations in obtaining capital. Furthermore, external conditions in the development of PKK creative economic activities in Tabanan City, where the opportunity factor is good, namely the PKK group has a good image in the village government. For a major threat factor, namely the ease of duplicating products by competitors. So that we get the best strategy that can be applied in the development of PKK creative economic activities in Tabanan City, namely increasing the workforce of distributors to increase sales, in which product marketing requires product affordability to be well accepted by consumers.

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Section: Karakteristik Pkk Kota Tabananunclassified

Section: Matriks Ieunclassified

Section: Penjadwalan Kerjaunclassified

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Strategi Pengembangan Kegiatan Ekonomi Kreatif PKK di Kota Tabanan terhadap Peningkatan Pendapatan Anggota

Dananjaya

Suparyana

Setiawan³

et al. 2020

JIA (J. Ilm. Agribisnis)

Self Cite

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Development strategy of Marigold flower farming integrated with Trigona bees in the ecotourism area of ancient tree “kayu putih”

Widiyanti

Sukanteri

Suparyana

et al. 2022

IOP Conf. Ser.: Earth Environ. Sci.

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Marigold flower farming community is a group of farmers who carry out the processing production of marigold flower agricultural products. This study was to identify internal and external conditions, as well as determine strategies that can be used in developing an integrated marigold flower farm with Trigona bees. This research was conducted in the “Kayu Putih” Ancient Tree Ecotourism Area at Tabanan Regency in the Gumitir Flower Farmer Community, with a total of 26 respondents. The alternative strategy formulation process goes through two stages, namely: The data collection stage; and the Analysis phase. Based on the research results, the internal conditions in the development of Integrated Marigold Flower Farming with Trigona Bees are the availability of production facilities, short marketing chain, Religious facilities, Health products, lack of manpower, lack of skills, cultivation knowledge. While the external environment in the development of Marigold Flower Farming Integrated with Trigona Bees, namely: local government attention; establishing partnership relationship; development of technology and information; There are lots of bee-feeding flowers; competitive product price; changes in the weather; pest attack; Decreased tourist visits. These results place this farm in the position of cell V. The strategy used in cell V is a hold and maintain strategy. This strategy can be done through sales promotion with social media or extensive sales promotion, for example, by providing additional bonus products for purchases in large quantities and providing tour packages by adding flower and honey harvesting activities in the garden. Another strategy that can be done is to provide better services, such as continuous product availability, consistent product quality, timely and ordered delivery, and friendliness to customers and tourists when buying and visiting the Ecotourism Area of Ancient Tree “Kayu Putih”.

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Coffee vanilla development strategy for women farmer groups in the forest area of Senaru

Suparyana,

Valentino,

Yusuf

et al. 2023

IOP Conf. Ser.: Earth Environ. Sci.

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Senaru is a village located in the Bayan District, West Nusa Tenggara Province with agricultural and plantation potential. Senaru Village has a variety of potentials that are very suitable for development, one of which is Non-Timber Forest Products (HHBK), namely coffee and vanilla. This study aims to determine the strategy in developing the coffee vanilla business at KWT Amelyna Senaru. Selection of respondents with purposive sampling method, with a total of 21 respondents. This study used a descriptive research design at SWOT variables the internal and external environment in the developing business activity. The results showed that the highest strength factors can minimize the weaknesses in the development of Coffee Vanilla Product business for Women Farmer Groups in the Forest Area of Senaru namely as Tourist Destination Areas. While the highest opportunity factor at external environment is urban lifestyle in consuming coffee. Business development in Coffee Vanilla Product for Women Farmer Groups in the Forest Area of Senaru in the cell V position. The hold and maintain strategy are the best strategy to used. In this area it is very suitable to use product development and market penetration strategies.

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Stategi Pengembangan Usaha Produksi Kue Pada Kelompok Wanita Tani Ayu Tangkas Di Kecamatan Selemadeg Timur, Bali

Cited by 8 publications

References 0 publications

Strategi Pengembangan Kegiatan Ekonomi Kreatif PKK di Kota Tabanan terhadap Peningkatan Pendapatan Anggota

Strategi Pengembangan Kegiatan Ekonomi Kreatif PKK di Kota Tabanan terhadap Peningkatan Pendapatan Anggota

Development strategy of Marigold flower farming integrated with Trigona bees in the ecotourism area of ancient tree “kayu putih”

Coffee vanilla development strategy for women farmer groups in the forest area of Senaru

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