Starting a Digital Business: Being a Millennial Entrepreneur Innovating

Saryani,; Handayani, Indri; Agustina, Rina

doi:10.34306/sabda.v1i2.113

Cited by 22 publications

(22 citation statements)

References 16 publications

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“…Cross-sectional study design is being used in this investigation. Data for this study were gathered in January 2019. research technique sampling (sample) Purposive sampling was used, using Bandung Lazada users as the population [30]. The sample for this study consisted of internet users who were at least 18 years old.…”

Section: Methodsmentioning

confidence: 99%

Maximizing Online Marketing Strategy with Digital Advertising

Wuisan

Handra

2023

SABDA

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The growth of the internet is altering business practices, notably those in retail establishments where company models use electronic commerce to handle transactions. This study's goal is to investigate the best practices for online advertising implementation and capturing consumer interest in purchasing. Additionally, this study used a descriptive survey method with verification. With a sample size of 96 customers, the population in this study consists of Lazada users in the city of Bandung. The results demonstrate that the use of online advertising has a direct influence on customers' intent to purchase through the Lazada website. The rapid development of information technology has had an impact on community in supporting various business activities, both large and small, so that they can be widely recognized global. The most obvious impact is that apart from being known, it can also increase sales volume and profit. Digital Marketing is one of the marketing media that has a huge impact. With using digital marketing in this case is social media, especially in every e-commerce application to increase sales, especially in the era of globalization social media affects so sales volume has increased rapidly compared to the old way of selling. Digital marketing is seen as the best media as the most effective means of promotion and efficiently and able to increase sales volume significantly.

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Section: Methodsmentioning

confidence: 99%

Maximizing Online Marketing Strategy with Digital Advertising

Wuisan

Handra

2023

SABDA

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“…Information sharing between manufacturers and customers is referred to as brand communication. With that data, a brand image will be created among customers, and relationships will be established (deepening ties with consumers) (Handayani & Agustina, 2022). Customer satisfaction is derived from the combination of consumer experiences; it differs depending on the products or services utilized and is experience-based.…”

Section: The Connection Between Loyalty and Customer Educationmentioning

confidence: 99%

The Effects of Applying the Marketing Concept on Customer Satisfaction: A Quantitative Study in the Eastern Co. for Readymade Clothes

Elmasry

2024

Am. J. Econ. Bus. Innov.

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The quantitative study investigates the effects of applying the marketing concept on customer satisfaction within the Eastern Co. for Readymade Clothes. Through regression analysis the relationship between the marketing concept and customer satisfaction was examined, considering variables such as product quality and customer service. Data collected from a sample of respondents were analysed to assess the impact of these factors on customer satisfaction. Results indicates that the marketing concept that has been measured by the Marketing Concept has a significant impact on the customer satisfaction. Also product Quality has shown a significant positive impact. These findings has highlighted the interplay among marketing strategies and customer satisfaction within the context of the Eastern Co. Understanding these dynamics is crucial for the businesses aiming to enhance the customer satisfaction and achieve the sustainable growth in the competitive market.

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“…A. Pengembangan Perangkat Lunak Pengembangan sistem untuk melakukan menggunakan metode waterfall yang meliputi komunikasi [14], perencanaan, pemodelan, konstruksi sampai dengan implementasi atau uji aplikasi dan deployment, sehingga menghasilkan data transaksi penjualan yang akan diolah untuk bagian proses selanjutnya [15].…”

Section: Metodologi Penelitianunclassified

Implementasi Algoritma Apriori Untuk Prediksi Transaksi Penjualan Produk Pada Aplikasi Point Of Sales

Fathurrozi

Masya

Sugiyatno

2023

TMJ

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Dalam menghadapi persaingan pasar, untuk dapat meningkatkan penjualan produk yang dijual, pihak terkait harus memikirkan strategi pada pemasaran produk untuk dapat meningkatkan produktivitas penjualan. Salah satunya dengan memprediksi dan menganalisis data transaksi penjualan pada sistem Point of sales yang digunakan. Belum tersedianya analisa perhitungan dari pembentukan suatu pola asosiasi produk yang paling sering dibeli oleh konsumen pada data transaksi penjualan produk. Dengan penerapan teknik data mining pada metode association rule menggunakan algoritma apriori dapat sebagai metode untuk memprediksi dan menganalisis data dari transaksi penjualan, metode ini bertujuan untuk menampilkan informasi tentang hasil data berupa suatu pola asosiasi produk yang paling sering dibeli oleh konsumen. Dengan pola asosiasi produk yang dihasilkan tersebut akan digunakan untuk sebagaipendukung pengambilan keputusan dalam membuat solusi bisnis.

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Starting a Digital Business: Being a Millennial Entrepreneur Innovating

Cited by 22 publications

References 16 publications

Maximizing Online Marketing Strategy with Digital Advertising

Maximizing Online Marketing Strategy with Digital Advertising

The Effects of Applying the Marketing Concept on Customer Satisfaction: A Quantitative Study in the Eastern Co. for Readymade Clothes

Implementasi Algoritma Apriori Untuk Prediksi Transaksi Penjualan Produk Pada Aplikasi Point Of Sales

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