The Effects of Applying the Marketing Concept on Customer Satisfaction: A Quantitative Study in the Eastern Co. for Readymade Clothes
Mohamed Nabil Ali Mostafa Elmasry
Abstract:The quantitative study investigates the effects of applying the marketing concept on customer satisfaction within the Eastern Co. for Readymade Clothes. Through regression analysis the relationship between the marketing concept and customer satisfaction was examined, considering variables such as product quality and customer service. Data collected from a sample of respondents were analysed to assess the impact of these factors on customer satisfaction. Results indicates that the marketing concept that has bee… Show more
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