2020
DOI: 10.4018/978-1-7998-2704-7.ch014
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Stakeholder Information Flow From Horse Entrepreneurs to Customers

Abstract: This study focuses on emphasizing the instrumental role of stakeholder analysis and the concept of business ecosystem. Specifically, a stakeholder relationship might provide the channel for the particular instrumental targets of a business subset. This kind of stakeholder management is based on a principal-agent relationship between industry actors. However, this example, which focuses on horse entrepreneurs and the infectious diseases of this subset of the equine industry, shows that instead of a simple princ… Show more

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