2021
DOI: 10.4018/978-1-7998-7495-9.ch007
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Horse Entrepreneurs and Their Customers as Partners in Combating the Coronavirus Pandemic

Abstract: Customers can be important partners and a resource for entrepreneurs during a pandemic situation. In this study, the utilization of this resource was investigated from the perspective of horse entrepreneurs. Firstly, the communication activity of horse entrepreneurs in their social media platforms was inspected, and secondly, a risk assessment for each horse premise was performed. As a result, a variation of communication activity of horse entrepreneurs was found between the northern and southern parts of Finl… Show more

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