Stadium Alcohol Management: A Best Practices Approach

Filce, Richard; Hall, Stacey A.; Phillips, Dennis

doi:10.5199/ijsmart-1791-874x-21c

Cited by 5 publications

(1 citation statement)

References 8 publications

(17 reference statements)

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“…As a result, sporting event administrators have implemented alcohol control policies to prevent alcohol-related problems. For example, the National Basketball Association has limited beer serving size since the infamous Pacers-Pistons brawl happened in 2004, which was sparked by a Pistons fan’s throwing beer on Ron Artest (Filce et al, 2016). Based on the recommendations from the Techniques for Effective Alcohol Management, a nonprofit organization for responsible drinking at sporting facilities, most Major League Baseball concession stands also stop selling beer near the end of the seventh inning to curb alcohol-fueled fan misbehaviors (Fitzpatrick, 2015).…”

Section: Literature Reviewmentioning

confidence: 99%

A Discrete Choice Experimental Approach to Understand Sports Event Tourists’ In-Stadium Beer Consumption Preferences

Lyu¹,

Hwang

2021

Journal of Hospitality & Tourism Research

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While drinking beer is an important component of sports event tourists’ ceremonial behaviors, there is surprisingly limited information regarding what features of beer service offerings at professional sporting events are most preferred. Using a sample of sports event tourists attending South Korean professional baseball games, the main purpose of this study is to provide an opportunity for improved knowledge regarding how spectators show their willingness to pay for in-stadium beer services. Applying a discrete choice experiment, we also intend to identify spectators’ heterogeneous preference systems, which vary depending on their levels of everyday alcohol use. Results suggest that respondents place great importance on serving temperatures and waiting time in line for purchasing beer at concession stands. The two drinker groups segmented based on the Alcohol Use Disorders Identification Test scores show different tastes for beer services. Several management implications are discussed to improve in-stadium entertainment and prevent alcohol-fueled misbehaviors.

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Section: Literature Reviewmentioning

confidence: 99%