“…In the 2000s, much of the extensive effort on the NVP has focused on topics concerning pricing strategies (Agrawal and Seshadri, ; Khouja, ; Petruzzi and Dada, ; Monahan et al., ; Arcelus et al., , ; Chen, ; Salinger and Ampudia, ; Hua et al., ) or supply chain management (Lariviere and Porteus, ; Shang and Song, ; Cachon, ; Liu et al., ; Weng, ; Raz and Porteus, ; Özer et al., ; Lau et al., ; Chen, ; Chen and Bell, ; Kouvelis and Zhao, ; Shi et al., ; Özen, et al, ). There are other extensions of the NVP that target value‐at‐risk considerations (Ahmed et al., ; Cheng et al., ; Özler et al., ; Wang et al., ; Jammernegg and Kischka, ; Choi and Ruszczyński, ; Kouvelis and Zhao, ).…”