St. Paul as a public relations practitioner: a metatheoretical speculation on messianic communication and symmetry

Launching PRimary Source: a clearinghouse for public relations history

“…It should be noted that while we recognize that the term “public relations” was not commonly used before the twentieth century (e.g. Berger, 1976; Brown, 2003; Ewen, 1996; Griswold and Griswold, 1948; Hiebert, 1966; Lamme, 2003; McBride, 1993; Miller, 2000; Russell et al , 2007; Toledano, 2005), we are employing the words “public relations history” here as an umbrella term for this area of historical inquiry – regardless of the more traditional labels that some timelines have imposed on the study of the field (Bernays, 1941; Cutlip and Center, 1971; Goldman, 1948; Grunig and Hunt, 1984). By the same token, however, we found in our initial searches of collections that despite our assumption that we would need to employ terms such as “publicity”, “propaganda”, “press agentry”, or even “advertising”, “public relations” as a search term revealed a wealth of sources.…”

Quintus Cicero’s Commentariolum petitionis: The importance of personal relationships and clientship in the history of public relations

“…Saint Paul and the Papacy are mentioned as well as examples of the use of PR in ancient times for recruitment purposes (Kelleher, 2021). Concerning classical antiquity, other topics, such as the influence of classic Greek rhetoric (Marsh, 2003), Saint James (Tilson, 2006) or Saint Paul (Brown, 2003) in modern symmetrical public relations also attracted the attention of scholars interested in the history of this discipline. Waymer and Heath (2019) and Heath and Waymer (2019) explored, for example, how the Roman emperors used public relations to erase or develop collective narratives.…”

Ampliando los límites de la historiografía de las relaciones públicas a través de la propaganda medieval regia

“…Pero esta cosmovisión de la historia de las relaciones públicas puede resultar maniquea. Surgen criticas que catalogan este origen como impostado, más interesado en establecer un punto de partida profesional 1 que en ser riguroso (Brown, 2003;Brown, 2006;Coombs y Holladay, 2012a;Hoy, raaz y wehmeier, 2007;Lamme y rusell, 2010;Miller, 2000;Pearson, 1990;Tilson, 2006;watson, 2013;watson, 2014).…”

“…En las dos últimas décadas, ha aumentado el interés por expandir y criticar los limites teóricos de la disciplina 2 , fuera de los confines del contexto corporativista angloamericano (Bentele, 2015;Brown, 2003;Ihlen y ruler, 2007;L´Etang, 2008;McKie y Xifra, 2014;Miller, 2000;Munshi, Kurian y Xifra, 2017;watson, 2014;Xifra, 2017;Xifra y Collell, 2014;Xifra, McKie y Collell, 2019).…”