Sportscape, emotion, and behavioral intention: a case of the big four US-based major sport leagues

Social Atmospherics, Affective Response, and Behavioral Intention Associated With Esports Events

“…Since Mehrabian and Russell’s (1974) introduction of the SOR framework, it has been considered one of the dominant theoretical foundations for study regarding servicescape and sportscape (e.g., Kim et al, 2019 ; Jang et al, 2020 ). The SOR framework suggests a full mediation role of the organism (O) on the relationship between the stimulus (S) and the response (R) ( Mehrabian and Russell, 1974 ).…”

“…Recently, Avan et al (2019) proposed a servicescape model based on SOR that included servicescape components and hotel guests’ emotional states and behavioral responses. In sport management literature, Jang et al (2020) suggested a sportscape model that included sportscape factors, positive emotion, and behavioral intention across the big four United States-based major sport leagues [i.e., National Basketball Association (NBA), National Football League (NFL), Major League Baseball (MLB), and National Hockey League (NHL)]. As such, this current study employed SOR as the theoretical foundation of the research model, which includes social atmospherics associated with esports events (i.e., stimulus), affective responses (i.e., organism), and behavioral intention (i.e., response).…”

“…Despite the academic progress that has facilitated a greater understanding of esports consumers, one area that has not been explored has to do with consumers’ perceptions of social environment in esports venues. In the research regarding environment associated with traditional sport stadiums, physical environment (known as sportscape) has been viewed as important and has thus garnered considerable attention (e.g., Jang et al, 2020 ). More specifically, it was revealed that customers’ positive perceptions regarding physical environment led to positive emotions ( Uhrich and Benkenstein, 2012 ; Jang et al, 2020 ), positive service quality perceptions ( Hightower et al, 2002 ), and future behavioral intention ( Chen et al, 2013 ).…”

“…In the research regarding environment associated with traditional sport stadiums, physical environment (known as sportscape) has been viewed as important and has thus garnered considerable attention (e.g., Jang et al, 2020 ). More specifically, it was revealed that customers’ positive perceptions regarding physical environment led to positive emotions ( Uhrich and Benkenstein, 2012 ; Jang et al, 2020 ), positive service quality perceptions ( Hightower et al, 2002 ), and future behavioral intention ( Chen et al, 2013 ). However, recently, researchers have emphasized the need to focus on social atmospherics (e.g., Uhrich and Benkenstein, 2012 ; Kim et al, 2019 ).…”

Emotions and Sport Management: A Bibliometric Overview

“…Therefore, research on the link between emotions and post-purchase reactions is essential to helping club managers develop strategies to increase spectator attendance at sport events and improve customer retention ( Biscaia et al, 2012 ). In fact, emotions are one of the main reasons for attending a sport event ( Malchrowicz-Mośko and Chlebosz, 2019 ), and specific studies have been conducted on how specific emotions contribute to the increased satisfaction and behavioral intentions of spectators during sport events ( Biscaia et al, 2012 ; Calabuig et al, 2016 ; Jang et al, 2019 ). Likewise, within the theme of sport events, more recent studies have also analyzed the role of volunteers’ emotions in their participation in sport events ( Gellweiler et al, 2019 ).…”