Sport new media

Abstract

One of the dominant strategies currently used to address increased complexity in competitive business environments is to adopt technology at all levels of the enterprise. New media is a dimension of technology that is being adopted almost universally by sport enterprises worldwide. The purpose of this paper which is based on meta-analysis, secondary sources, technical reports and interviews, is to build on current knowledge related to sport new media to discuss: (1) new media technologies relevant to the sport industry and (2) considerations for developing and implementing sport new media projects. Within the complex global business environment, sport managers should be prepared to identify: (1) sport new media resources and technologies relevant to and appropriate for their enterprise and (2) benefits and potential opportunities offered by new media adoption.

New media, branding and global sports sponsorship

“…In an increasingly complex global business environment, a strategy currently employed by enterprises worldwide is to integrate technology at all levels of the organisation, and new media technologies have been adopted almost universally (Santomier & Shuart, 2008). CRM and intelligent agent software programs now have the capacity to gather and deliver the identities, addresses and purchasing habits of consumers and communicate with them via new media platforms including the internet and mobile devices such as iPods, PDAs and iPhones.…”

Social Talent Scouting: A New Opportunity for the Identification of Football Players?

“…words, and sounds (multimedia). Some examples include the Internet and websites, computer multimedia, computer games, CD-ROMS, and DVDs (Santomier, & Shuart, 2008). 2 "Social media" emerged under the innovative concept of Web 2.0: multimedia and interactive tools that allow the user to partially or totally control content with regard to both the creation and distribution processes.…”

Theoretical Approaches and Practical Strategies for Change Management

“…however, the process of change is incomplete and will provide an ongoing challenge to the management team at the FFA to satisfy the needs of those domestic stakeholders that are responsible for ensuring the coherent and best practice delivery and management that is fundamental to the ongoing management of football in Australia. websites, streaming audio and video, chat rooms, online communities, web advertising, and virtual reality environments among others (Santomier & Shuart, 2008).…”

“…With the right skills and knowledge, sport organisations can definitely benefit from modern technologies in many ways such as through a more efficient operation or more communication channels that reach out internationally (Slack & Parent, 2006;Santomier & Shuart, 2008; Kriemadis, Terzoudis & Kartakoullis, 37 2010) or other business-generating opportunities (Webb, 2007). However, modern technologies often imply additional costs as they can be very expensive and qualified staff are needed (Santomier & Shuart, 2008;Slack & Parent, 2006). Therefore, it is often a challenge for sports organisations to embrace modern technologies, especially when resources are scarce (Santomier & Shuart, 2008).…”

“…However, modern technologies often imply additional costs as they can be very expensive and qualified staff are needed (Santomier & Shuart, 2008;Slack & Parent, 2006). Therefore, it is often a challenge for sports organisations to embrace modern technologies, especially when resources are scarce (Santomier & Shuart, 2008).…”