Sport and social media research: A review

Abstract

The emergence of social media has profoundly impacted the delivery and consumption of sport. In the current review, we analysed the existing body of knowledge of social media in the field of sport management, from a service-dominant logic perspective, with an emphasis on relationship marketing. We reviewed 70 journal articles published in English-language Sport Management journals, which investigated new media technologies facilitating interactivity and co-creation that allow for the development and sharing of user-generated content among and between brands and individuals (i.e., social media). Three categories of

Examining social media adoption and change to the stakeholder communication paradigm in not-for-profit sport organizations

“…With calls to continue examining social media in sport using organizational and strategic management models (cf. Filo et al, 2015), highlighting how high versus low capacity impacts the adoption, utilization, and maintenance of a social media presence can reveal additional insights and complement the knowledge garnered in the present study.…”

“…Simply put, the contextualist approach marries both the internal, external, and circumstantial factors which explain change processes. In doing so, this undertaking occupies a unique space within the extant literature, adhering to Filo, Lock, and Karg's (2015) call to advance social media and sport research using organizational theory frameworks. Moreover, the study provides important implications for practitioners in similar circumstances an opportunity to reflect upon how social media adoption occurs, the degree to which social media may change organizational actions, and the type of resistance that may be experienced as a result of the adoption process.…”

Fan motives for interacting on social media – the example of the International Table Tennis Federation and Facebook

“…The increasing relevance of this topic is also proved by two recent CISS 2 (2017) November 2017 I Article 004 I 3 review articles that critically assess the history and current state of social media scholarship in sport management research (Abeza, O'Reilly, Séguin, & Nzindukiyimana, 2015;Filo, Lock & Karg, 2015). Scholars have investigated the use of social media in the context of sport organisations (e.g.…”

“…Stavros et al (2014) drew on the idea of value co-creation and provided multi-layered insights into fan motives for interacting on Facebook by investigating posts of National Basketball Association (NBA) teams. The relevance of value co-creation in the social media context has also been highlighted by Filo et al (2015), who argue that to build relationships, brands need to psychologically engage consumers in the co-creation process facilitated by social media platforms. The idea of value co-creation can be defined as "benefit realized from integration of resources through activities and interactions with collaborators in the customer's service network" (Mccoll-Kennedy, Vargo, Dagger, Sweeney, & Kasteren, 2016, p. 370).…”

Explaining the Number of Social Media Fans for North American and European Professional Sports Clubs with Determinants of Their Financial Value

“…Social media is increasingly popular among Internet users (Filo et al 2015). In particular, this is true for two social media platforms: Facebook and Twitter.…”