“…In particular, the study summarises theoretical insights drawn from the combination of the literature on marketing and psychology, e.g., place branding (Kavaratzis, 2004, Herstein and Berger, 2013, Braun et al, 2013Herstein, 2012), as well as on sociology, e.g., patriotism and the construction of national identity (Cronin and Mayall, 2005;Gorokhov, 2015;Lenger and Schumacher, 2015;Evans and Piggott, 2016). Through reviewing the different streams and strands of literature, the study seeks to provide a holistic understanding of the key constructs that apply, as well as, to identify possible interrelations between the constructs of city branding, mega sports events and patriotism.…”