Purpose Changes in the workplace have raised serious concerns about the future of work and the effectiveness of undergraduate academic programs to sufficiently prepare students for business. The purpose of this paper is to address this concern by exploring how internship employment (placement) is implicated in the young business graduates’ employability prospects. Design/methodology/approach This research explored the students’ perceptions regarding their degree of “work readiness” after completing an internship program. The concept of “work readiness” is conceptualized in terms of role clarity, ability and motivation. An institution of higher education in Greece provided the sampling frame for this research. Online survey data have been used. Findings Students who attend internship programs assessed positively all aspects of the work readiness construct. They knew what it was expected by employers from them to do at work. They were able to effectively apply basic academic skills, high-order skills and professional skills required by employers on the job and placed greater importance to the intrinsic rewards than the extrinsic ones. Research limitations/implications This is an exploratory study and is designed as a foundation for future empirical studies. Further research could examine the dimensions of the work readiness concept in other geographic contexts and validate the scale measurement with larger samples. Originality/value The integration of scattered pieces of literature on graduates’ employability through the lenses of “work readiness” is a novel theoretical approach to explore the effectiveness of internship programs on employability prospects in the Greek context.
PurposeThe purpose of this paper is to investigate the contribution of marketing and research and development (R&D) strategies to the profitability of Greek companies.Design/methodology/approachWith the use of secondary data the current research uses variables related to advertising and branding and also R&D expenses for Greek companies.FindingsResults show that there is no significant relationship between R&D intensity and profitability. R&D is not a leading factor to profitability, despite what the literature review supports.Originality/valueDifferent variables contribute to a company's profitability. There is little research related to the impact of corporate profitability and marketing. The present study is a first attempt to measure the impact of marketing activities and the corporate profitability on the Greek business environment.
This paper examines the views and attitudes of senior female executives in Greek advertising agencies. Using intersectionality as a theoretic lens, the authors study the intersection of sex, age, profession, and ethnicity, within a patriarchal, Southern European society and a male dominated industry. Research findings from 12 interviews reaffirm the motherhood penalty but also demonstrate how successful women refuse to be part of the boys' club, deconstruct the male stereotype, and engage in fierce counter‐stereotyping while showing lack of solidarity and empathy toward other women. After years at the intersection of two male‐dominated cultural contexts, these women have limited visibility of the barriers they encounter and see themselves as an embodied exception proving the rule, not as agents of change. Thus, individual success leads to collective defeat and to the prevalence of male dominance. This research contributes by presenting the view of successful women in adverse intersections, who demonstrate accumulated frustration, lack of collective gender consciousness, and lack of a sense of self‐fulfillment. The paper calls for further research that combines intersectionality with emotional transfers and defense mechanisms; research that explores the influence of intersectional conscientiousness, especially in the southern context.
PurposeThe purpose of this paper is to explore the perceptions of the residents of Beijing for the improvement of the tourist infrastructure after the Olympic Games. The study identifies factors affecting the inhabitants' perceptions about the tourist impact of the Olympic Games, and the development of special tourist types.Design/methodology/approachA group of 1,000 urban Beijing residents from different districts are personally interviewed on their perceptions about Beijing as a tourist destination. Their perceptions are measured on the basis of infrastructure improvements made for the Olympic Games, and the impact these improvements will have in Beijing as a post Olympic city.FindingsThe Olympic Games improve tourist infrastructure according to Beijing residents. Infrastructure for the Olympic Games affects the economic development of the Olympic city, as well as the touristic development of the city. The above mentioned factors lead to three clusters of residents, namely the eco tourism supporters, the linked tourism supporters, and the mainstream tourism supporters. These three groups with different characteristics are responsible for tourist improvement, additionally to the development of new tourist models mostly related to the Olympic Games infrastructure.Practical implicationsThe improvement of tourist infrastructure in an Olympic City will attract different types of tourists who are not attached only to sports. Tourists interested in culture, in eco‐tourism, in linked tourism, and in mainstream tourism will also be attracted by an Olympic City. The outcomes of the study can be used by future Olympic cities in order to improve their image as a tourist destination.Originality valueThere is limited research related to the impacts of the Olympic Games into the tourist industry. The present study identifies the impact of the Olympic infrastructure to different types of tourism. Different clusters of residents will provide valuable insights related to tourism stemming from the Olympic infrastructure.
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