Spokes Characters of Mascot and Young Consumers’ Perspective Particular Understanding

Yadav, Preeti; Bisoyi, Dandeswar; Chakrabarti, Dilip K.

doi:10.1007/978-981-10-3521-0_77

Cited by 2 publications

(4 citation statements)

References 6 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The color gold depicts the meaning of success, victory and prosperity, this is directly proportional to the hope of Hansel and Gretel's mission who want the success of the king's rescue mission and control magic to make the royal society prosperous again by being free from the influence of magic. Text font selection is also an important element of typography and should be well considered (Yadav et al, 2017). On the Secret Magic Control Agency movie poster, there are text letters with release date information, which is March 18, 2021 in Russia.…”

Section: Resultand Discussionmentioning

confidence: 99%

Analysis of Design Elements on Secret Magic Control Agency Movie Poster

Eli suryani,

Bedjo Riyanto,

Sarwono

2023

TAMA

View full text Add to dashboard Cite

In a film industry, advertising media is needed to promote or introduce films to be shown. One of the advertisements that is often used in cinema is posters. Posters are closely related to visual communication design, with visuals depicted can convey the important point of a film. Movie posters contain information and have design elements, namely visual elements and verbal elements contained in the design of Secret Magic Control Agency animated film posters. In the animated film, Secret Magic Control Agency is a family comedy film made in England and Russia based on popular fairy tales by brothers Gimm who are reliable storytellers who write many famous legendary fairy tales. The purpose of this study is to describe the elements of poster design and poster design styles used in Secret Magic Control Agency movie posters. The research method used is a qualitative descriptive method with data collection techniques, literature studies, and observations on Secret Magic Control Agency animated film posters. The design style of this poster is 3D, fun and secret agent adventure where the illustrations of the poster related to the magical world are depicted like real life objects that are colorful and contain fantasy which is very suitable for children. The Secret Magic Control Agency animated movie poster is made in accordance with the principles of layout, namely sequence and asymmetrical balance.

show abstract

Section: Resultand Discussionmentioning

confidence: 99%

Analysis of Design Elements on Secret Magic Control Agency Movie Poster

Eli suryani,

Bedjo Riyanto,

Sarwono

2023

TAMA

View full text Add to dashboard Cite

show abstract

“…It is not difficult to use color, but it is important to use the right color. Proper and balanced usage of color is an indispensable part of a good design (Yadav et al, 2014).…”

Section: Visual Communicationmentioning

confidence: 99%

“…Excessive spacing makes the message repulsive. Too little spacing jams the words and lines and disrupts the appearance of the writing, and makes reading problematic (Yadav et al, 2014).…”

Section: Typographymentioning

confidence: 99%

See 1 more Smart Citation

Microblogging Design for Education in Visual Message

Mahdalena¹,

Handayani²,

Uljanatunnisa³

2023

Int. J. Manage. Entrep. Soc. Sci. Hum.

View full text Add to dashboard Cite

The highest increase in social media users reached 34.2% in 2017. Meanwhile, Whatsapp is the most widely used social media in Indonesia. The percentage record at 88.7%. After that, there are Instagram and Facebook, with percentages of 84.8% and 81.3%. Microblogging on Instagram feature is usually for marketing and promotion, but content creators use it as a medium of education in today's society. This medium stimulates teachers to take advantage of Microblog for learning media. This study aimed to test the feasibility of microblogging design concerning the development of learning media in designing visual messages on social media and analyzing microblogs used for education. These research methods are development design and qualitative research. Researchers use experts to assess the microblogging design and collect data by interviewing experts regarding microblogging as an educational medium. The study's result in the form of a Microblog design considers that several categories still need to reach the media feasibility test. Some categories that still need to be feasible are form (element), line, and space. Revision is needed because it will affect the effectiveness of Microblog as a learning medium for students. Microblog for collaborative learning is needed for andragogy learning methods needed by adults. Another unique finding is educational microblogs which present picture stories and are more popular than images. The researcher designed Microblog by paying attention to visual communication to provide education.

show abstract

Spokes Characters of Mascot and Young Consumers’ Perspective Particular Understanding

Cited by 2 publications

References 6 publications

Analysis of Design Elements on Secret Magic Control Agency Movie Poster

Analysis of Design Elements on Secret Magic Control Agency Movie Poster

Microblogging Design for Education in Visual Message

Contact Info

Product

Resources

About