Spiral of silence in social networks: A data-driven approach

Luo, Linfeng; Li, Min; Wang, Qing; Xue, Yali; Liu, Chunyang; Wang, Zhenyu

doi:10.1109/asonam.2016.7752359

Cited by 3 publications

(3 citation statements)

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“…Twitter have a higher level of emotionality than those of the minority (Luo, Li, Wang, Xue, Liu, & Wang, 2016).…”

Section: The Factors Affecting Opinion Expression and Modernization Of Spiral Of Silence Theory In Frames Of Digitalizationmentioning

confidence: 92%

Digitalization Of Communication And The Spiral Of Silence Theory

Hakobyan¹

2020

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This article discusses the issue of the influence of digital technologies on manifestations and transformation of the spiral of silence phenomenon. An analysis is given on the role of the Internet as a public sphere, and the results of recent researches on spiral of silence manifestations on online-based platforms are discussed. The author comes to the conclusion that manifestations of spiral of silence are crucial in the process of the development of the Internet as a public sphere, and, communicative, technological and social-psychological factors, discussed in this paper, will determine whether and how online-based platforms will contribute democratic processes.

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“…Twitter have a higher level of emotionality than those of the minority (Luo, Li, Wang, Xue, Liu, & Wang, 2016).…”

Section: The Factors Affecting Opinion Expression and Modernization Of Spiral Of Silence Theory In Frames Of Digitalizationmentioning

confidence: 92%

Digitalization Of Communication And The Spiral Of Silence Theory

Hakobyan¹

2020

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“…Some scholars have demonstrated that political discourse in SM is mainly irrational, emotional, and aggressive (Malaspina, 2014). In particular, Twitter publications expressing the majority's opinion have a higher level of emotionality than those of the minority (Luo et al, 2016).…”

Section: The Spiral Of Silence Logic In Social Mediamentioning

confidence: 99%

Communicating COVID-19 on Social Media: The Effects of the Spiral of Silence

Atanesyan¹,

Hakobyan²,

Reynolds³

2021

RSR

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In this paper, the Spiral of Silence theory (SOS) in the study of mass communications is applied to examine the trends and mechanisms of public opinion in Social Media (SM), using the popular topic of the COVID-19 pandemic. The study includes a secondary analysis of the data on pandemic information consumption obtained through four mass surveys conducted in Armenia. In the period from July 1 to August 30, 2020, we also surveyed Armenian Facebook users by means of Google forms during the highest outbreak of the pandemic in Armenia. In particular, the study demonstrates that although the majority of people are well informed about both public conduct requirements and the sanctions for misconduct during the pandemic, they do not follow the rules but hide their real opinion, preferring to openly agree with the official position while silently breaking the rules (that is, they keep their silence). We have found a correlation between the opinion environment of “friends” and other Facebook users, and a willingness to express their own opinion. Due to the predominance of the self-presentation mode as a communication strategy on Facebook, there is a trend among Armenian users not to risk their reputation, and avoid possible critics by keeping silence, if the discussion goes against their opinion. The findings of the study might be helpful both for the further development of communication theories and its application to the conditions of new pandemic reality, and for a better understanding of communicative behavior mechanisms in SM.

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“…The causal relation between exposure to particular media content and opinion expression in public is the theoretical backbone of the concept of the spiral of silence, put forward by Noelle-Neumann (1974) in her theory of public opinion. According to the spiral of silence, the perception of the opinion climate guides people's communicative behavior in the public sphere (Noelle-Neumann 1974;Miyata, Yamamoto and Ogawa 2015;Luo et al 2016;Liu, Rui and Cui 2017). The spiral of silence theory proposes that individuals are likely to speak out in public if they perceive themselves to be in the present or future majority on an issue.…”

Section: The Transformation Of the Spiral Of Silencementioning

confidence: 99%

Post-truth, propaganda and the transformation of the spiral of silence

Poulakidakos

Veneti

Frangonikolopoulos

2018

International Journal of Media & Cultural Politics

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In 2016, post-truth was named word of the year. Since then a handful of texts have sought to further describe and explore the notion, moving beyond the initial definition given by the Oxford Dictionary. This paper rejects the term 'post-truth', in favor of propaganda; since post-truth tends to be utilised as an evaluative term of contemporary political public discourse, as articulated by specific politicians, predominantly through social media. Taking the field of information management as its starting point, our approach underlines the diachronic character of persuasion efforts through information management, understood as propaganda in the public sphere. As a notion, propaganda, in contrast to post-truth, encapsulates both the diachronic character of information management in the public sphere and the groundbreaking transformation of the process of personal opinion expression, initially described by the spiral of silence model, through the emergence of new interactive media.

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Spiral of silence in social networks: A data-driven approach

Cited by 3 publications

References 0 publications

Digitalization Of Communication And The Spiral Of Silence Theory

Digitalization Of Communication And The Spiral Of Silence Theory

Communicating COVID-19 on Social Media: The Effects of the Spiral of Silence

Post-truth, propaganda and the transformation of the spiral of silence

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