Spinning the Web: The Interplay of Web Design Features and Product Types

Lepkowska‐White, Elzbieta; Eifler, Andrew

doi:10.1080/15533610802077289

Cited by 13 publications

(4 citation statements)

References 35 publications

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“…This is why another objective of this research is to examine consumers' potential use of features of the recommendations based on a review of previous literature. Scant research on this topic exists, and therefore we borrow from studies that examine the effectiveness of different features of web sites' content (Girard et al , 2003; Huang et al , 2009; Hsieh et al , 2005; Kim and Lennon, 2008; Martin et al , 2005; Verhagen et al , 2010; Weathers et al , 2007; Lepkowska‐White and Eifler, 2008).…”

Section: Conceptual Frameworkmentioning

confidence: 99%

Are they listening? Designing online recommendations for today's consumers

Lepkowska‐White

2013

Journal of Research in Interactive Marketing

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PurposeThe purpose of this paper is to study the use of online recommendation systems on e‐commerce sites is which becoming more common as marketers recognize their potential to improve their own operations as well as consumers' shopping experiences. Since some consumers question the credibility of these systems, this study compares responses to such systems (classified based on their source into seller and third party systems) with responses to recommendations coming directly from other consumers. The latter may also be better suited for consumers today since many of them utilize direct information from social media on a daily basis. Past research indicates that reactions to such recommendations may depend on the types of goods they describe and therefore this study also tests whether consumer responses vary with types of goods. The study examines consumer reactions to recommendations designed for search, experience, and credence goods. Finally, this study also explores the most desired features of recommendations to help marketers come up with the most effective recommendations that help facilitate purchasing decisions.Design/methodology/approachThe study surveys a convenience sample of 202 undergraduate students to test these objectives. It was a 3 (product types) by 3 (recommendation types) factorial design with multiple dependent variables and three covariates.FindingsThe study reveals that, irrespective of the product type, consumers react differently to the three types of recommendations that are tested. This study shows that consumers have the most positive attitudes and most frequently utilize recommendations coming directly from other consumer. This suggests that more attention should be directed to these recommendations in marketing theory and practice. Consumers also hold more positive attitudes towards third‐party recommendation systems than recommendation systems coming from the seller. They also have more positive reactions toward recommendations designed for search and experience goods rather than credence products. Finally, the study also examines the usefulness of different characteristics of these recommendations to help online managers develop most effective recommendations online and finds that it varies with different types of recommendations and products for which recommendations are used.Originality/valueIn addition to the recommendation systems that have been explored in the past (seller and third party systems), the study examines reactions to recommendations coming directly from other consumers, as these recommendations may be better suited for today's audiences. The study shows which recommendation type is best received and most frequently used online. It also tests reactions to recommendations designed for different types of goods. This study includes credence goods, in addition to search and experience products, since consumer reactions to recommendations designed for credence goods have not been yet explored in the past research. It also found that recommendations are better receive...

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Section: Conceptual Frameworkmentioning

confidence: 99%

Are they listening? Designing online recommendations for today's consumers

Lepkowska‐White

2013

Journal of Research in Interactive Marketing

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“…Recent research indicates that consumers evaluate the quality of information on websites while undertaking online information search (Hughes, Wareham, & Joshi, 2010). The quality of information provided on a website is pivotal to the success of the website (Liua & Arnett, 2000), and has been found to be an important factor affecting the perception of that website (Lepkowska-White & Eifler, 2008). For example, WebQual (Loiacono, Watson, & Goodhue, 2007), an instrument for measuring website quality, includes information quality as a sub-dimension.…”

Section: Introductionmentioning

confidence: 99%

The Role of Information Quality of a Website

Maity

2014

International Journal of Technology and Human Interaction

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Understanding the nature of information quality in the context of consumer information search on a website is vital for Information Systems as well as for marketing managers who want to use their websites for strategic purposes. This study brings together the Information Systems (IS) Success Model and consumer information search literature to propose and test a comprehensive model investigating information quality, and extends the IS Success Model. Our model tests antecedents to and consequences of information quality of a website. Findings on data collected from 575 respondents reveal that perceived cost and self efficacy (among others) are significant antecedents to information quality. Findings also reveal that information quality significantly affects online WOM and trust, which has implications for managing users on social media as well as on websites. This study adds to the literature on IS and on consumer information search, and offers practical guidelines for managers.

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“…These elements were then grouped into five categories, including promotion, service, external interpersonal sources, ease of use and navigation, and purchase facilitation. Lepkowska-White and Eifler (2008) explored the mediating role of product types in consumers' evaluations of different characteristics of Web sites and identified seven Web design features based on past literature. Those features are navigability, quality information, product comparison, personalization, experiential nature, ease of ordering, and external subjective opinions.…”

Section: Introductionmentioning

confidence: 99%

Investigating the Persuasiveness of E-Commerce Product Pages within a Rhetorical Perspective

Chu¹,

Deng²,

Chuang³

2014

IJBM

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This study investigated how design features on e-commerce product pages can influence their persuasiveness. A framework incorporating the persuasive functions of logos, pathos, and ethos in classical rhetoric was utilized and the factors of persuasive mean, product type, and product price were examined. The results revealed that the persuasiveness of a product page can be enhanced by applying persuasive means to the design of the product page; the effects of persuasive mean on the persuasiveness of a product page are moderated by product type rather than product price. In addition, combining multiple persuasive means lead to greater persuasiveness than using any of them individually. On the whole, the persuasive power derived from the persuasive means that appeal to users' emotions and the credibility of the product pages is greater than that derived from the persuasive mean that appeals to logic.

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Spinning the Web: The Interplay of Web Design Features and Product Types

Cited by 13 publications

References 35 publications

Are they listening? Designing online recommendations for today's consumers

Are they listening? Designing online recommendations for today's consumers

The Role of Information Quality of a Website

Investigating the Persuasiveness of E-Commerce Product Pages within a Rhetorical Perspective

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