Magnetic magnesium-zinc spinel ferrite Mg 1 − x Zn x Fe 2 O 4 (where x = 0.4, 0.6, and 0.8) was investigated as adsorbent for the efficient removal of Sr(II) ions and salicylic acid (SA) contaminants from aqueous medium. The characterization of ferrites was carried out using XRD, VSM, BET, SEM, and EDS. The surface charge of magnetic adsorbents was measured by the drift method. The determination of SA and Sr(II) ion concentrations in the solution phase was carried out by UFLC and complexometry, respectively. It was shown that varying of the Zn(II) content affected the adsorption capacities of magnesiumzinc ferrites. The increasing of zinc content from x(Zn 2+) = 0.4 to x(Zn 2+) = 0.6 increased the adsorption of Sr(II) ions from 50 to 65 mg/g, and then it was decreased to 36 mg/g for the sample with x(Zn) = 0.8. The Mg 0.4 Zn 0.6 Fe 2 O 4 sample demonstrated the maximum adsorption capacity of 74 mg/g. The adsorption isotherm for Sr(II) was fitted by the Dubinin-Radushkevich, Langmuir, Freundlich, and Sips models. The adsorption kinetics of Sr(II) was analyzed by PFO, PSO, and Elovich models. The adsorption kinetics of SA was also investigated. It was demonstrated that the Mg 0.2 Zn 0.8 Fe 2 O 4 sample exhibited 90% removal of salicylic acid from the water solutions. The results demonstrated that magnetic Mg-Zn ferrites with spinel structure are good sorbents for the removal of SA and Sr(II) ions from aqueous solution.