Basic to the function of cell membranes is the ability to select between closely similar ions and molecules, such as potassium and sodium, calcium and magnesium, alcohols and aldehydes, and esters and acids. An under standing of the principles underlying selectivity is relevant to the study of neurophysiology, active transport, passive permeation, enzyme activation, and membrane structure. The present chapter has a twofold purpose : to summarize experimental evidence concerning the distinctive and consistent selectivity patterns exhibited by biol o gical membranes; and to review recent developments that have made it possible to account in large part for the main features of these patterns in terms of intermolecular and interatomic forces. Analyses of selectivity must begin by trying to explain as many phenomena as possible in terms of elementary physical concepts such as free energy, and in terms of the simplest principles governing the interactions of ions, such as Coulomb's law, or the simplest principles governing the interactions of non electrolytes, such as hydrogen bonding and van der Waals forces. While consideration of additional forces may prove necessary to interpret some more complex phenomena, explanations that do not take account even of the simplest forces cannot provide an adequate starting point. The first half of this chapter is devoted to ion selectivity, while the second half deals with nonelectrolyte selectivity.