2014
DOI: 10.21273/horttech.24.1.81
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Specialty Crop Growers’ Perspectives on Adopting New Technologies

Abstract: Increasing labor costs and changes in labor forces have prompted an increased demand for automation in specialty crop production. Implementation of technological innovations in the agricultural sector tends to be slow, thus this study investigated motivations and perceptions of technology. Using qualitative interviewing and analysis, this study used a diffusion of innovations framework to gain insight into what channels of communications impacted planned adoption rates and what aspects of technology in… Show more

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Cited by 20 publications
(23 citation statements)
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“…While a lack of background in the subject matter area limited understanding of concepts during some of the interviews, it also allowed the researcher to ask descriptive follow-up questions of the interviewee that would have been deemed as unacceptable by someone with in-depth knowledge of the field of inquiry. This allowed for the responses to the semistructured interview guide to yield unanticipated, nuanced information that the researchers had not anticipated which could then be used to inform future research as suggested by Caplan, Tilt, Hoheisel, and Baugher (2014).…”
Section: Methodsmentioning
confidence: 99%
“…While a lack of background in the subject matter area limited understanding of concepts during some of the interviews, it also allowed the researcher to ask descriptive follow-up questions of the interviewee that would have been deemed as unacceptable by someone with in-depth knowledge of the field of inquiry. This allowed for the responses to the semistructured interview guide to yield unanticipated, nuanced information that the researchers had not anticipated which could then be used to inform future research as suggested by Caplan, Tilt, Hoheisel, and Baugher (2014).…”
Section: Methodsmentioning
confidence: 99%
“…However, growers considered some technologies to be either incompatible with their operation, or too expensive or complicated to use Lamm, Warner, Taylor, Martin, White, & Fisher, 2017). Caplan, Tilt, Hoheisel, and Baugher (2014) also applied characteristics of innovations in their qualitative study on grower use of harvesting and pest management technologies and reported that cost and equipment complexity were barriers to adoption. While costs have emerged as an important factor in adoption, we wanted to look beyond financial aspects to other external influences.…”
mentioning
confidence: 99%
“…Both Lamm, Warner, Martin, et al (2017) and Lamm, Warner, Taylor, et al (2017) recommended quantitative analyses be conducted to further explore adoption processes among nursery and greenhouse growers. Caplan et al (2014) contended that research was needed to further explore the role Extension professionals can play to support the adoption process of nursery and greenhouse growers. Research on effectively engaging nursery and greenhouse growers is very limited.…”
mentioning
confidence: 99%
“…Considering small fruit size and large number on a tree, cherry harvesting is labour intensive and time consuming. Due to shortage of skilled workers and increasing labour cost, harvest induced cost accounts for more than 50% of the annual production expenses for sweet cherry growers (Caplan, Tilt, Hoheisel, Baugher, 2014).…”
Section: Introductionmentioning
confidence: 99%