Special Section Introduction—Reimagining Advertising Research: 50 Years and Beyond

Huh, Jisu; Faber, Ronald J.

doi:10.1080/00913367.2022.2115431

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Advertising Research In Jmcq 1987-20231

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“…Studies also look at producers of advertising research, from individual researcher productivity to the academic status of researchers, to the universities they inhabited. Two of the newer advertising journals recently completed analyses of their first years ( Journal of Advertising , Rodgers, 2022; and the International Journal of Advertising , Huh & Faber, 2022). Their historical overview of advertising research provides a useful comparison with advertising research in JMCQ .…”

Section: Advertising Research In Jmcq 1987-2023mentioning

confidence: 99%