“…The proportion of people reporting to have had skin cancer screening in both Austria and the US was somewhat lower than the participation proportion achieved in the 1-year SCREEN project (Haidinger et al , 2009; Lakhani et al , 2009). As known from other cancer early-detection programmes, some population groups (e.g., women, high socio-economic status, and urban dwellers) are more responsive to such programmes than others (Scheffer et al , 2006; von Wagner et al , 2009; Palencia et al , 2010; Sprague et al , 2010). Likewise in SCREEN, women show a substantially higher participation compared with men (Haidinger et al , 2009).…”