“…While on holidays, tourists tend to acquire memorable tangible reminders of their special time, in the form of souvenirs and artifacts (Anderson & Littrell, 1995;Gordon, 1986;Hashimoto & Telfer, 2007;Swanson, 2004;Swanson & Horridge, 2006;Trinh, Ryan, & Cave, 2014), which do not only function as reminders of the destination visited, but they may also symbolize tourists' traveling experience, and at the same time represent a particular gaze (Morgan & Pritchard, 2005;Watson & Kopachevsky, 1994). Tourism research on material objects (see for example Collins-Kreiner & Zins, 2011;Hu & Yu, 2007;Kim & Littrell, 2001;Murphy, Moscardo, Benckendorff, & Pearce, 2011;Wilkins, 2011;Yüksel, 2007) explores souvenirs prominently from the aspect of consumers' behavior and their shopping practices without adopting any social theory framework.…”