South Korean National Pride: Determinants, Changes, and Suggestions

Chung, Kiseon; Choe, Hyun

doi:10.1353/apr.2008.0032

Cited by 19 publications

(2 citation statements)

References 9 publications

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“…Gender roles have been juxtaposed with NP (e.g. Smith and Kim, 2006; Chung and Choe, 2008; Solt, 2011). The results suggest that the dominance of NP level between genders is not generalizable.…”

Section: Discussionmentioning

confidence: 99%

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Promoting a heritage product to domestic youth markets: should it be localized?

Suci

Wang

Doong

2022

IJOEM

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PurposeLocalization, glocalization, and standardization advertising strategies have scarcely been examined in the context of internationally acknowledged heritage products aimed at young domestic consumers in emerging markets. This study investigated two essential advertising cues: endorser nationality (local vs Western) and language (local vs English). National pride and gender effects were also analyzed.Design/methodology/approachEight brochure types were constructed to represent localized, glocalized, and standardized print advertisements and examine their effects on brand image and purchase intention. MANOVA, MANCOVA, and moderated mediation analysis were employed to test the model.FindingsThe localization presenting same-sex endorsement is the best fit for promoting an internationally acknowledged heritage product to young, educated domestic consumers who have a low-to-moderate level of national pride (NP).Research limitations/implicationsThis study provides theoretical implications in localization, NP, and gender effect in ad strategy.Originality/valueThis study fills a literature gap regarding the effects of localization, glocalization, and standardization advertising strategies on culturally bound heritage products aimed at young consumers in emerging markets. The moderating effect of NP adds to the novelty of this study.

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Section: Discussionmentioning

confidence: 99%

“…Numerous studies have suggested that men's NP is often greater than women's (e.g. Smith and Kim, 2006;Chung and Choe, 2008). Contrarily, Solt (2011) found that women demonstrate greater national or cultural pride than men.…”

Section: Moderation Effect Of National Pridementioning

confidence: 99%

Promoting a heritage product to domestic youth markets: should it be localized?

Suci

Wang

Doong

2022

IJOEM

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New approaches to North Korean politics after reunification: The search for a common Korean identity

Grzelczyk

2014

Communist and Post-Communist Studies

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Whilst most of the literature focusing on the Korean peninsula has concentrated on how to achieve unification through confidence-building measures, dialogues, negotiation and diplomacy, little attention has been paid to how a unified Korean identity, a core component of any potential reunification scheme could develop and be sustained. The paper addresses this gap by: (1) defining what national identity is, and how Korean identities have been formed, (2) outlining how both South and North Korea have understood and used the concept of national identity, (3) suggesting possible grounds on which the two Koreas could build a new, common national identity.

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International Perception and Local Pride in Smart City Development: The Case of Hong Kong

Lai,

Cole

2024

TRaNS

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Local citizens’ perceptions of their own cities are often neglected when assessing cities’ performance. Using the perceived international image and collective pride in Hong Kong as the entry point, this article aims to discover the relationship between citizens’ trust in public authorities and urban technologies. Four angles of investigation are developed: the impact of cities’ promotion of their international image on local pride; the attitudinal and demographic characteristics of proud citizens; the linkage of local pride with public trust, and digital trust. This article uses data from a Hong Kong-based territory-wide survey in 2021 to conduct the analysis. The result suggests that public trust is an elemental factor having a positive relationship with collective pride and digital trust in Hong Kong. This article also identifies the group of citizens with the least pride. Regaining the citizen's trust is the best remedy for facilitating smart city development.

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South Korean National Pride: Determinants, Changes, and Suggestions

Cited by 19 publications

References 9 publications

Promoting a heritage product to domestic youth markets: should it be localized?

Promoting a heritage product to domestic youth markets: should it be localized?

New approaches to North Korean politics after reunification: The search for a common Korean identity

International Perception and Local Pride in Smart City Development: The Case of Hong Kong

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