South Korea's Halal Tourism Policy - The Primacy of Demographic Changes and Regional Diplomacy

Marlinda, Ajeng Puspa; Cipto, Bambang; Al-Fadhat, Faris; Jubba, Hasse

doi:10.36941/ajis-2021-0081

Cited by 13 publications

(11 citation statements)

References 8 publications

(11 reference statements)

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“…This can be attributed to a limited range of food choices. Nevertheless, halal cuisine, or Muslim food menus in Korean halal restaurants, reveals that customers are not satisfied with the choice of food since South Korea is not a majority Muslim country [81] . Additionally, South Korea is still developing its reputation as a destination for Muslim tourists [81,82] .…”

Section: Theoretical Implicationsmentioning

confidence: 99%

Unlocking Customer Satisfaction of Halal Restaurant in South Korea through Online Review Analysis

Handani

Kim

2023

Environ Soc Psychol

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The purpose of this study is to examine customer satisfaction of halal restaurants that have received halal certification from the Korea Muslim Federation (KMF). A total of 1,544 reviews from 11 halal-certified restaurants in South Korea were collected from Google reviews using SCTM 3.0 (Smart Crawling and Text Mining). UCINET 6.0 is used to analyze the network centrality and perform CONCOR analysis. This study quantitatively identified the relationship among five dimensions: halal cuisine, Islamic dining, food menu, service and value. However, Islamic dining, service, and value were positively impacted to customer satisfaction. This study indicates that the Halal label is a significant factor in the dining preferences of halal restaurant customers in South Korea. The results of this study may be useful in marketing halal restaurants in South Korea which have not applied for halal certification from the Korea Muslim Federation.

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Section: Theoretical Implicationsmentioning

confidence: 99%

Unlocking Customer Satisfaction of Halal Restaurant in South Korea through Online Review Analysis

Handani

Kim

2023

Environ Soc Psychol

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“…The focus of this research is on South Korea because although South Korea is a homogeneous country with a non-Muslim majority population, it still develops halal tourism policies (Safitri, 2020; Poetri, 2014; Chae and Lee, 2015; Riyanti, 2017; Ayu and Fani, 2019; Nayeem et al , 2020) that are automatically aimed at Muslims tourists. South Korea was chosen because this policy is relatively new there, which is about the last five years (Marlinda et al , 2021).…”

Section: Introductionmentioning

confidence: 99%

“…It is about the perceptions of a group of key informants, namely, government institutions/agencies, communities, academics, business actors, tourists and the people of Seoul about the possibility of developing an industry that is more in line with the lifestyle of Muslim tourists and more in line with halal criteria. This study attempts to detect the magnitude of the interest, attention and signs of further openness to this type of industry in South Korea (Marlinda et al , 2021).…”

Section: Introductionmentioning

confidence: 99%

“…However, this study found the fact that in its relatively new development, this policy gave birth to three different groups, namely, groups that support, groups who reject and groups who do not care. It can be concluded that of the three groups, the majority is held by groups that support because most of the government, business actors and tourists support this policy, even local people who seem indifferent do not mean to protest this policy, except for a few people who reject this policy (Marlinda et al , 2021).…”

Section: Introductionmentioning

confidence: 99%

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Halal tourism as a strategic option for South Korean tourism

Marlinda

Al-Fadhat

Cipto

et al. 2022

JIMA

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Purpose This study aims to investigate the opinion of a group of informants in Seoul – South Korea’s foremost destination – on the possibility of developing a halal tourism policy that is closer to the wishes of Muslim customers, which is also in line with Islamic principles. Design/methodology/approach This research investigated the perceptions of 17 key informants. The data was conducted through interview about the possibility of developing an industry that is more in line with the lifestyle of Muslim tourists and more in line with halal criteria. Findings This study shows that the idea is quite attractive, especially among Seoul tourism industry players and even the South Korean Government itself. Although the potential for halal tourism is recognized, its development is currently divided into three groups, namely, groups that support the development of the policy, groups that reject and groups who do not care about it. Originality/value The research in this paper shows further developments from the studies that have been conducted in Djerba, Tunisia, that halal tourism carried out in Seoul, South Korea, has become a priority for the government through agencies/institutions/communities related to the halal industry.

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“…In addition, along the sea Silk Road, several UNESCO Islamic cultural heritage sites were found in the city (Zhao, 2015). Similarly, in improving its image as a world-tourism city, Singapore has preserved old heritage buildings (Chang, 1997;Yun, 2019) and promoted its city as the Muslim friendliest tourism destination (Marlinda et al, 2021).…”

Section: Introductionmentioning

confidence: 99%

Promoting the Image of Banda Aceh-Indonesia Becomes a Popular Tsunami-Tourism Destination City: The Moderating Roles of Cultural and Islamic Tourism Objects

HAFASNUDDIN¹,

Majid²,

CHAN³

2022

GTG

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This study aims to explore and analyze the moderating effects of Islamic and cultural tourism objects on the relationship between tsunami-related sites and the image of Banda Aceh city, Indonesia as a tsunami-tourism destination. Of 29.213 tourists who visited the city in 2019, 200 of them were selected as the sample of the study using a simple random sampling technique. The primary data collected through questionnaires and interviews were then analyzed using structural equation modeling (SEM)-based moderated multiple regression techniques. The study documented that tsunami-related sites and Islamic and cultural tourism objects have promoted the image of the city as a tsunami-tourism destination. Additionally, the cultural and Islamic tourism objects strengthened the effect of tsunami-related sites on the city image as a tsunami tourism destination. Thus, to further promote the city image as the tsunami-tourism destination, the tsunami-related sites, Islamic and cultural tourism-related objects must be preserved and enhanced.

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South Korea's Halal Tourism Policy - The Primacy of Demographic Changes and Regional Diplomacy

Cited by 13 publications

References 8 publications

Unlocking Customer Satisfaction of Halal Restaurant in South Korea through Online Review Analysis

Unlocking Customer Satisfaction of Halal Restaurant in South Korea through Online Review Analysis

Halal tourism as a strategic option for South Korean tourism

Promoting the Image of Banda Aceh-Indonesia Becomes a Popular Tsunami-Tourism Destination City: The Moderating Roles of Cultural and Islamic Tourism Objects

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