Halal tourism as a strategic option for South Korean tourism

Marlinda, Ajeng Puspa; Al-Fadhat, Faris; Cipto, Bambang; Jubba, Hasse

doi:10.1108/jima-03-2021-0074

Cited by 17 publications

(13 citation statements)

References 31 publications

(39 reference statements)

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“…It can be observed that South Korea had a total citations of 392 while producing only 25 publications. This makes sense given that South Korea is one of the non-Muslim countries that explores the potential of halal tourism (Marlinda et al , 2022).…”

Section: Resultsmentioning

confidence: 99%

Muslim travellers: a bibliometric analysis

Abdul Shukor,

Kattiyapornpong

2024

JIMA

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Purpose This study aims to provide an insight into research related to Muslim travellers in the past 42 years. Design/methodology/approach Using 342 articles collected from the Scopus database from 1981 to 2023, this study adopted the Bibliometrix in RStudio package and Biblioshiny Web application to analyse the research on Muslim travellers in two main categories: overview and intellectual structures. Findings The first publication related to Muslim travellers occurred in 1981 and number of publications remained few in the first three decades. Starting 2015, publications on Muslim travellers experienced a growing development of discussions and publications. Four prominent research clusters were identified: “halal tourism”, “hajj”, “Islamic tourism” and “tourist post-purchase”. Themes within the research on Muslim travellers have evolved from the “pilgrimage” to “Islamic tourism” theme. Then, the “Islamic tourism” theme has been expanded to a variety of topics that were primarily relevant to Muslim tourist behaviour. Themes related to “climate change” and “Syria” have been identified as the niche themes that need further study. Research limitations/implications Scopus database is regularly updated as the number of papers and journals may increase or decrease from time to time. This may impact on the fluctuation of the theme analysis from the article search at that time. Originality/value This study reviews publications related to Muslim travellers over the past four decades. Accordingly, it can aid interested researchers and stakeholders in gaining a more thorough understanding of Muslim traveller research.

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Section: Resultsmentioning

confidence: 99%

Muslim travellers: a bibliometric analysis

Abdul Shukor,

Kattiyapornpong

2024

JIMA

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“…Despite the booming number of Muslim tourists around the world (Marlinda et al, 2022;GMTI, 2022), Islamic tourism is an area of research that is not adequately addressed in the literature (Ithnan & Ariffin, 2020), and the aspects that constitute this type of tourism experience are still unexplored by academics and practitioners (Sthapit, 2022). The study of these factors will help the destination tourism industries integrate marketing to build a stronger Islamic brand for Malaysia in Muslim markets.…”

Section: Discussionmentioning

confidence: 99%

KL as an Islamic City Tourism Destination: The Influence of Place Involvement and Experience Quality on Place Attachment

Shaimi,

Ariffin

2024

IJMS

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The Muslim market presently dominates as the most lucrative and fastest-growing market segment, simultaneously holding one of the largest markets in the world. Therefore, it is necessary to have a comprehensive understanding of Muslim tourists, especially those outside the Asia-Pacific region, such as the Middle East, who have significant purchasing power. This discussion argues that the strategies that focus on creating a strong emotional connection with the country are imperative to ensure that Malaysia, particularly Kuala Lumpur, will always remain the most popular Muslim destination. This article defines the sense of place concept (place attachment) and explains the factors that influenced it. Comprehending the sense of place key elements can help measure visitor engagement with a place accurately. Based on the literature on “place involvement” in consumer behaviour and “place attachment” from environmental psychology, this article provides a conceptual framework for understanding tourist attachment relationships with places.

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“…With an increasing number of Muslim tourists, South Korea is evolving into a "halal-friendly" destination, prompting the government to recognize the potential of halal tourism (Marlinda et al, 2022). Achieving halal-friendly status in Korea requires heightened halal awareness among employees in hotels and restaurants (Han et al, 2019).…”

Section: B Halal Food Awareness Among Non-muslim Consumersmentioning

confidence: 99%

A S tudy o n Non-Muslim Consumer s' P urchase Intention of H alal Food in Korea

Li,

Kim

et al. 2024

Glob Bus Financ Rev

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Purpose: The demand for halal foods among non-Muslim customers is increasing in non-Muslim countries. This study investigates South Korean non-Muslim customers' halal food purchase intentions using an extended model of goal-directed behavior (EMGB). Design/methodology/approach: The study model combines halal awareness with the existing model of goal-directed behavior (MGB) variables and examines the moderating effect of word of mouth (WOM). Findings: The results indicated that attitudes, positive anticipated emotions, perceived behavioral control, and halal awareness influenced non-Muslim consumers' desire to purchase halal foods. Desire and halal awareness also predicted purchase intentions. Moreover, word of mouth (WOM) had a significant moderating effect on the desire to purchase intentions of halal foods. Research limitations/implications: The results of this study can be utilized in managing the halal food business by providing information on non-Muslim consumer characteristics. Originality/value: This study aims to provide implications for the globalization of halal food by identifying specific variables that affect the halal food consumption behavior of non-Muslim consumers.

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Halal tourism as a strategic option for South Korean tourism

Cited by 17 publications

References 31 publications

Muslim travellers: a bibliometric analysis

Muslim travellers: a bibliometric analysis

KL as an Islamic City Tourism Destination: The Influence of Place Involvement and Experience Quality on Place Attachment

A S tudy o n Non-Muslim Consumer s' P urchase Intention of H alal Food in Korea

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