“…Goldsmith and Hofacker (1992) argued that domainspecific innovation provides a deeper explanation of an individual's innovativeness and is highly associated with one's adoption of new products. In the literature, domain-specific innovativeness has been studied as a significant predictor of consumers' adoption of innovations (e.g., Goldsmith & Hofacker, 1992;Hirunyawipada & Paswan, 2006 Lewis, Agarwal, & Sambamurthy, 2003;Lu, Yao, & Yu, 2005). A recent study by Khare, Singh, and Khare (2010) also found that individuals' innovativeness among the Gen Y segment was a major determinant of online shopping in India.…”