Source Credibility in Tobacco Control Messaging

Schmidt, Allison M.; Ranney, Leah M.; Pepper, Jessica K.; Goldstein, Adam O.

doi:10.18001/trs.2.1.3

Cited by 62 publications

(85 citation statements)

References 42 publications

(64 reference statements)

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“…Because the primary outcome measure referenced the CDC, differential knowledge of what the CDC is or the extent to which they view the CDC as a credible source may have influenced participants’ responses (Schmidt, Ranney, Pepper, & Goldstein, 2016). The primary outcome measure also used a four-point response scale, which could have limited variability in the participants’ responses.…”

Section: Discussionmentioning

confidence: 99%

Social identity and support for counteracting tobacco company marketing that targets vulnerable populations

Baig

Pepper

Morgan

et al. 2017

Social Science & Medicine

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Rationale Tobacco companies use advertising to target vulnerable populations, including youth, racial/ethnic minorities, and sexual minorities. Objective We sought to examine how personal identity affects support for population-specific anti-smoking advertisements that could serve as countermeasures to industry practices. Methods In 2014–2015, we surveyed probability phone samples of adults and adolescents (n = 6,139) and an online convenience sample of adults (n = 4,137) in the United States. We experimentally varied the description of tobacco industry marketing practices (no description, general, or specific to a target group). The four prevention target groups were teens; African Americans; Latinos; and gays, lesbians, and bisexuals (GLBs). Participants were either members or non-members of their prevention target group. Results Support was highest for anti-smoking advertisements targeting teens, moderate for Latinos and African Americans, and lowest for GLBs. In-group members expressed higher support than out-group members when anti-smoking advertisements targeted African Americans, Latinos, and GLBs (all p < .05). However, when teens were the target prevention group, in-group members expressed lower support than out-group members (p < .05). The description of industry marketing practices did not have an effect. Results were similar across the phone and online studies. Conclusions Our findings suggest that the public strongly supports advertisements to prevent smoking among teens, but support for similar efforts among other vulnerable populations is comparatively low. Anti-smoking campaigns for vulnerable populations may benefit from a greater understanding of the role of social identity in shaping public support for such campaigns.

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Section: Discussionmentioning

confidence: 99%

Social identity and support for counteracting tobacco company marketing that targets vulnerable populations

Baig

Pepper

Morgan

et al. 2017

Social Science & Medicine

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“…Few studies have investigated the impact of source credibility (i.e., the perceived credibility or competence of the organization delivering the message) in tobacco communication campaigns (26). Previous research suggests that messages with a credible source are more likely to be positively received and reported as believable than messages without a credible source (27, 28).…”

Section: Discussionmentioning

confidence: 99%

Believability of Cigar Warning Labels Among Adolescents

Kowitt

Jarman

Ranney

et al. 2017

Journal of Adolescent Health

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Purpose Despite high rates of cigar use among youth, little information exists about how cigar warnings are received by youth. We examined believability of different cigar warning messages with different sources among adolescents in a national phone survey. Methods Adolescents (age 13-17) in the US (N = 1,125; total response rate, 66%) were randomized to receive one of three health messages (“cigar smoking can cause cancers of the mouth and throat, even if you do not inhale”, “cigar smoking can cause lung cancer and heart disease”, “cigars are not a safe alternative to cigarettes”) and one of four warning sources (FDA, Surgeon General, CDC, no source). Believability was assessed with “how believable is this warning” and responses were dichotomized for “not at all or somewhat” vs. “very”. Results Weighted logistic regression results indicated that most youth found the cigar warnings very believable (60.5%). Messages about mouth and throat cancer (regardless of inhalation) and the safety of cigars in comparison to cigarettes were rated as significantly less believable than messages about lung cancer and heart disease related to cigars. There were no significant differences by source or other demographics. However, youth susceptible to using cigarettes were less likely to report the cigar warnings to be very believable. Conclusions The messages of cigar warning labels are not viewed as equally believable among adolescents. Future studies should examine how youth process messages about health effects of cigars and the impact of different cigar warnings on youth experimentation with and use of cigars.

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“…7 Because the FDA traditionally regulated food and drugs, existing measures of FDA credibility may be inappropriate for understanding public perceptions of FDA credibility around tobacco issues. 8 A study found that in 2009, less than half of US adults were aware of FDA’s authority to regulate tobacco, though many adults were generally supportive of messages about the health risks of tobacco and protective regulations. 9 With tobacco product regulation being vastly different from approving food products and medication, it is necessary to evaluate public perceptions of the FDA’s credibility as a tobacco regulator.…”

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confidence: 99%

“…8 In an organizational context, expertise reflects the extent to which an organization knows correct information, and trustworthiness is the extent to which an organization is believed to present what it considers correct information. 1 Several studies have identified other dimensions of credibility, such as familiarity with an organization, congruence of its values with one’s personal values, 8,10,11 and social concern. 12 For a government agency or non-profit organization, public interest is likely to be a particularly important component of credibility.…”

mentioning

confidence: 99%

“…12 For a government agency or non-profit organization, public interest is likely to be a particularly important component of credibility. 8 Relating to tobacco control communication, the credibility of the source may affect the success of tobacco education messages to prevent tobacco use and increase quit attempts by tobacco users, as well as public responses to regulatory communications. 13 …”

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Development of the FDA Tobacco Credibility Scale (FDA-TCS)

et al. 2017

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Objectives Messages from organizations with high, compared to low, credibility may be more persuasive. Whereas the tobacco industry has long recognized the importance of credibility in promoting its messages and public image, the source credibility of key tobacco control organizations has gone largely unmeasured. To assess credibility of a key tobacco regulator, we developed a scale of the US Food and Drug Administration (FDA) tobacco-related credibility. Methods We developed and tested 30 items reflective of the dimensions of source credibility (trust, expertise, and public interest) and FDA’s tobacco regulatory roles in a sample of 1353 US adults and assessed reliability and validity. Results Factor analysis identified 3 dimensions of the FDA Tobacco Credibility Scale (FDA-TCS): public interest, trust, and expertise. The 3 subscales showed evidence of reliability and convergent validity; all subscales were correlated with general FDA credibility and trust in government. Those who knew that the FDA regulates tobacco scored higher on the trust and expertise subscales. The subscales were also associated with support for potential regulations, suggesting criterion-related validity. Conclusions The FDA-TCS allows for an understanding of the impact of credibility on responses to the FDA’s tobacco control communications and regulatory efforts.

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Source Credibility in Tobacco Control Messaging

Cited by 62 publications

References 42 publications

Social identity and support for counteracting tobacco company marketing that targets vulnerable populations

Social identity and support for counteracting tobacco company marketing that targets vulnerable populations

Believability of Cigar Warning Labels Among Adolescents

Development of the FDA Tobacco Credibility Scale (FDA-TCS)

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