“…Although advertising revenues are better indicators of success, advertising data were not available from these private firms and this study relies on available annual reports and circulation revenue. The Nassau Tribune's daily circulation increased from12, 000 in 2002 to 21,000 in 2012 and the Nassau Guardian increased from14,100 in 2002 to 17,000 in 2012 (Benjamin and LeGrand, 2012). In 2011, both newspapers added supplementary sections with increased advertising content and the Nassau Tribune also created a new weekly tabloid paper, the Big T. The media formula, wider circulation attracts more advertisers (Pew Research Center), was applied to indicate the growth in newspaper revenues, as no annual report data were accessible for the Bahamas media companies.…”