Sosyal Ağlarin Gida Ve Beslenme Okuryazarliğina Etki̇si̇: Gida Dedekti̇fi̇ Instagram Hesabi Üzeri̇ne Bi̇r İnceleme

Abstract

In today's world where new communication technologies are rapidly populating in all areas of daily life, social media platforms are one of the means of acquiring information about individuals. Social media based on interaction and userderived content opens up an area for individuals to discuss nutrition patterns. Users who aim to gain food literacy skills and to gain the knowledge they need to acces safe food can become members of the online community by following content-producing accounts in various social media environments. In this study, which aims to reveal the effect of social media on food literacy, 664k followers and the Instagram Account Food Detective were found to be remarkable. The study was designed by qualitative method and netnography method was applied. In the collection of the data, all three-month shipments of the Food Detective were copied and archived individually. In this sense, social media provides a high level of interaction, user-based content-based features and encouraging participatory culture can play an effective role in transferring food literacy to society.