Some Varieties of Operatic Experience

Howes, Frank

doi:10.2307/914046

Cited by 2 publications

(4 citation statements)

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“…An "anthropology of the senses" (Howes 1991(Howes , 2003 does not leave off where marketing science begins. An anthropological study of the senses can integrate consumer behavior studies within a holistic perspective of adaptive representations of ourselves to ourselves through meaningful sensory and temporal practices, such as brand rituals.…”

Section: Future Implicationsmentioning

confidence: 99%

“…In the 1980s and 1990s, an "anthropology of the senses" was established by the work of Classen (1993Classen ( , 1998, Howes (1991Howes ( , 2003Howes ( , 2005, Stoller (1989Stoller ( , 1997, Feld (1982), and Feld and Basso (1996). Sensory studies have since expanded to include a cultural history of the senses (Classen 1993(Classen , 1998(Classen , 2012, the sensual revolution (Howes 2005), sensuous scholarship (Stoller 1997), sensuous geography (Rodaway 1995), a sociology of the senses (Synnott 1993;Vannini, Waskul, and Gottschalk 2012), the senses and perception (Ingold 2000), senses of place (Feld and Basso 1996), the sensorium of contemporary arts (Jones 2006), sensory architecture (Malnar and Vodvarka 2004), sensory ethnography (Pink 2004(Pink , 2009, and ways of sensing contemporary society (Howes and Classen 2013) among other studies.…”

Section: Towards An Anthropology Of the Sensesmentioning

confidence: 99%

“…Disciplines such as anthropology have joined history, sociology, geography, design, religion, and cultural studies to reveal the extent to which the senses are constructed and lived variously in different cultures, subcultures, and historical periods (Howes 1991(Howes , 2003. Anthropology, in particular, turns our attention away from previous considerations of the senses as biologically determined and universally fixed, to more interactive, adaptable, and fluid concepts of the senses that are continuously shaped by culture, geography, and history (Bendix 2005;Brenneis 2005;Classen 1997;Geurts 2002;Howes 1991Howes , 2003Howes , 2005Hsu 2008;Ingold 2000;Stoller 1989Stoller , 1997Synnott 1991). For sensory anthropologists, the human sensorium, which straddles the divide between mind and body, cognition and sensation, is viewed as a cultural construction that is "socially made and mediated" in interaction (Hsu 2008:433).…”

Section: Introductionmentioning

confidence: 99%

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The Senses in Anthropological and Marketing Research: Investigating a Consumer-Brand Ritual Holistically

Malefyt¹

2015

jba

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The study of the senses encompasses a range of approaches from the social sciences and humanities. Anthropology, in particular, turns our attention away from previous considerations of the senses as biologically determined and universally fixed, to more interactive, adaptable and fluid concepts of the senses that are continuously shaped by culture, geography and history. Alternately, business marketers increasingly explore the senses and consumer's sensory response to brands as a means of eliciting deeper, more personal experiences with products and services. While anthropologists regard the senses as a form of social interaction, marketers seek to maximize consumer-brand relations by targeting specific sensory responses to consumption. This study integrates both views in an ethnographic investigation of a brand ritual. It examines the sensorial dimensions and symbolic associations of a shaving ritual that foster skills and reformulate time, which inform culturally situated notions of self-presentation and identity. This study advances a more holistic sensory approach to brand rituals as a means of enhancing consumer brand relationships and experiential consumption studies.

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Section: Future Implicationsmentioning

confidence: 99%

Section: Towards An Anthropology Of the Sensesmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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The Senses in Anthropological and Marketing Research: Investigating a Consumer-Brand Ritual Holistically

Malefyt¹

2015

jba

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“…38 Indeed, it is the tactility and portability of Trench Art that creates its intimate and affective appeal:…”

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confidence: 99%

Making material memories: Kinmen’s bridging objects and fractured places between China and Taiwan

Zhang

Crang

2016

cultural geographies

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Some Varieties of Operatic Experience

Cited by 2 publications

References 0 publications

The Senses in Anthropological and Marketing Research: Investigating a Consumer-Brand Ritual Holistically

The Senses in Anthropological and Marketing Research: Investigating a Consumer-Brand Ritual Holistically

Making material memories: Kinmen’s bridging objects and fractured places between China and Taiwan

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