Some new evidence of the character of competition among higher education institutions

Allen, Robert F.; Shen, Jianshou

doi:10.1016/s0272-7757(99)00004-7

Cited by 39 publications

(24 citation statements)

References 20 publications

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“…Higher education institutions in Asia Pacific face numerous challenges, including rapid expansion followed by budget cutbacks (Asonuma 2002;Harman 2006;Wong 2004), increasing competition among domestic institutions (Allen and Shen 1999), competition from overseas institutions (Yang 2008), a decline in the college-age population in Macao, Hong Kong, Taiwan, and Japan (Aoki 2005), rapid technological changes, and most importantly changes in students' expectations about the programs, the social environment, and what the degree can do for them (Dey 1997;LeBlanc and Nguyen 1999;Ledden et al 2007). Senior management in institutions started responding to these challenges by offering scholarships and early admission programs to recruit students.…”

Section: Introductionmentioning

confidence: 99%

The perceived value of higher education: the voice of Chinese students

Lai

Lung

et al. 2011

High Educ

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This paper describes an exploratory study on the perceived value of higher education by Chinese students in Macao SAR, Guangzhou, Shanghai, and Taipei. Using responses from 316 students, we find that the Sheth-Newman-Gross Theory of Consumption Values explains how students perceive the services offered by higher education institutions. Students have different opinions on the value items, which we group into two functional values (the usefulness of a degree and the experiential aspect), social value, emotional value, epistemic value, and conditional value using factor analysis. A stepwise multiple regression analysis shows that students' satisfaction depends, to a large extent, on two functional values-the experiential aspect and the usefulness of a degree. Moreover, when comparing value judgments based on gender as well as other demographic and social variables, the results show no significant differences between the mean scores in perceived values. Implications for delivering effective educational services in higher education conclude the paper.

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Section: Introductionmentioning

confidence: 99%

The perceived value of higher education: the voice of Chinese students

Lai

Lung

et al. 2011

High Educ

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“…That is, enrollment demand is rather inelastic to changes in price, [5], [15]- [21]. Reference [22] cautioned, though, that the relative inelastic price sensitivity could be significantly augmented when factoring in competition. Its examination of tuition and enrollment of a private, church-affiliated, comprehensive university in the Midwest led to the conclusion that the significant competition the institution faced from the private sector within the region had pushed the institution's gross and net price elasticity of demand for education above unity.…”

Section: Literature Reviewmentioning

confidence: 99%

“…This coefficient reflects the percentage change in freshman enrollment given one percentage change in tuition and fees. Following [14], [22], enrollment demand is also estimated by rerunning (1) after taking the log form of both freshman enrollment and tuition and fees.…”

Section: International Journal Of Information and Education Technologmentioning

confidence: 99%

College Costs, Freshman Enrollment, and Student Quality: Evidence from an Urban State University

Chen¹

2016

IJIET

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Abstract-This research examines the impact of rising college costs on first-time, full-time resident freshman enrollment and quality at a large, urban, public teaching university in the time period 2001-2013. Test results show that freshman enrollment reacts significantly negatively to full-time tuition and fees, with the price elasticity surpassing unity in 2012 and 2013.The steadily increasing education cost has priced out a majority of incoming freshmen who are in the bottom quarter of their high school graduating class, student quality raised from punishing presumably the most economically disadvantaged group. This study also investigates how the university's freshman enrollment responds to tuition and fees charged by its two peers located on the same campus, a state research institution and a community college. No competitive threat comes from the research institution, suggesting that the two universities are in different market enclaves. In contrast, a weak substitution effect is documented between the target institution and the community college. Thus, it is important for the teaching institution to monitor the community college's price as well as its own. In light of President Obama administration's intention to make community colleges virtually free of cost, this realization could not have come at a more critical point.Index Terms-Freshman enrollment, price elasticity, student quality, tuition and fees.

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“…Diversos autores (Conway et al, 1994;Kemp, Madden & Simpson, 1998;Allen & Shen, 1999;Mazzarol & Soutar, 1999;Mok, 1999;Ford, Joseph & Joseph, 1999;Armstrong, 2001;Ivy, 165 O Journal of Marketing é editado pela AMA.…”

Section: Internacionalização Universitáriaunclassified

“…A literatura fornece evidências da mercantilização e desregulamentação das universidades nos EUA (Allen & Shen, 1999;Dill, 2003), no Reino Unido (Corney & Middleton, 1996;Williams, 1997;Middleton, 2000;Gibbs, 2001;Taylor, 2003;Willmott, 2003), no Canadá (Kwong, 2000;Young, 2002), na Austrália (Baldwin & James, 2000) e na Nova Zelândia (Ford, Joseph & Joseph, 1999). Conforme Hemsley-Brown e Oplatka (2006), os governos também se voltaram para as políticas de desregulamentação no Japão (Arimoto, 1997), na Holanda (Jongbloed, 2003), na Espanha (Mora, 1997), na Rússia (Hare, 1999), no Leste Europeu (Czarniawska & Genell, 2002), na China (Williams et al, 1997;Mok, 1999;Mok, 2000), na Ásia , em Israel (Oplatka, 2002) e na África (Maringe & Foskett, 2002;Maringe, 2004).…”

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Marketing educacional: um estudo comparativo das atividades de marketing

Carneiro¹

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À minha mãe pela chance de sonhar, pelo amor, pela dedicação e pelo sacrifício, cada vitória na minha vida é dedicada a ti. À minha tia Lourdes, por todo o carinho dispensado. Ao meu pai pelo apoio e atenção durante o curso.Agradeço de modo especial ao meu orientador e professor Dr. Marcos Cortez Campomar que me aceitou como sua orientanda, sempre atuou de forma receptiva e me conduziu à reflexão na profundidade necessária para realização deste trabalho. Agradeço as instituições de ensino superior: ESPM, FECAP e FIA que aceitaram participar do estudo de caso e aos seus profissionais Eduardo Motta, Taiguara Langrafe e Liliam Assunção, pela atenção e gentileza ao me receberem durante o período de pesquisa e pela preciosa contribuição nesta tese acadêmica. Quero agradecer aos ProfessoresAgradeço a consultoria Hoper Educacional pelo envio da análise setorial do mercado educacional de forma gratuita.Agradeço aos amigos que estiveram presente no período do doutorado, em especial aos colegas: Greice Sarturi, Tatiana Ferrara, Marco Ocke, Natani Carolina, João Paulo Bitencourt, Roberto Falcão, Camila L. Smith, Priscila de Nadai e Vitor Nogami.Agradeço aos profissionais da FEA e da FIA, em especial à Ivanete, Bianca, Ana Paula, Francisco, Cida, Gisele, Cíntia, Heloisa e Daniela.Agradeço aos meus antigos professores do mestrado que torceram pela minha trajetória acadêmica.Por fim, agradeço a todos que estiveram ao meu lado durante o doutorado e aos meus inúmeros amigos que sempre vibraram com as minhas conquistas. ResumoA revisão teórica apontou uma visão geral dos temas de marketing e educação por meio da cronologia histórica, da discussão conceitual, da relevância teórica e prática de cada assunto, dos principais desafios para pesquisa e o desenvolvimento do tema marketing educacional. Identificou-se e discutiu-se as atividades de marketing desenvolvidas nas instituições de ensino superior à luz dos fundamentos teóricos. A metodologia abordou os aspectos relacionados ao protocolo do estudo de caso e uma pesquisa exploratória qualitativa sobre as atividades de marketing foi realizada no trabalho empírico. Executouse estudo de caso múltiplo, com IES privadas da cidade de São Paulo, por meio de entrevistas com os gestores responsáveis pelo composto de marketing. Concluiu-se que devido a competitividade no setor, as atividades de marketing ganharam importância, todavia ainda são elaboradas de forma desestruturada. O departamento de marketing das instituições educacionais atua principalmente no P de promoção, exercendo pouca influência nas decisões relativas aos outros elementos do composto de marketing.Palavras chaves: marketing, marketing educacional, atividades de marketing, marketing mix. AbstractThe literature review pointed to an overview of marketing issues and education through the historical chronology of the conceptual discussion of the theoretical and practical relevance of each subject, the main challenges for research and development of the theme of educational marketing. It identified and discussed marketing act...

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Some new evidence of the character of competition among higher education institutions

Cited by 39 publications

References 20 publications

The perceived value of higher education: the voice of Chinese students

The perceived value of higher education: the voice of Chinese students

College Costs, Freshman Enrollment, and Student Quality: Evidence from an Urban State University

Marketing educacional: um estudo comparativo das atividades de marketing

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