“…Most of the studies that have reported cultural differences in visual perception (especially those involving visual attention) assume that these differences are similar to those in higher level processes such as thinking and reasoning (Abel & Hsu, 1949;Chua, Boland, & Nisbett, 2005;Ji, Peng, & Nisbett, 2000;Kitayama, Duffy, Kawamura, & Larsen, 2003;Masuda, Gonzalez, Kwan, & Nisbett, 2008;Masuda & Nisbett, 2001). In this view, Westerners (e.g., Europeans or Americans) tend to use analytic (or focused) processing, analyzing attributes of a salient object independently of its context, and using generic rules about categories to explain and predict its behavior.…”