Transparent photocatalytic TiO2 thin films hold great potential in the development of self-cleaning glass surfaces, but suffer from a poor visible light response that hinders the application under actual sunlight. To alleviate this problem, the photocatalytic film can be modified with plasmonic nanoparticles that interact very effectively with visible light. Since the plasmonic effect is strongly concentrated in the near surroundings of the entire nanoparticle surface, an approach is presented to embed the plasmonic nanostructures in the TiO2 matrix itself, rather than deposit them loosely on the surface. This way the interaction interface is maximised and the plasmonic effect can be fully exploited.In this study, pre-fabricated gold nanoparticles are made compatible with the organic medium of a TiO2 sol-gel coating suspension, resulting in a one-pot coating suspension. After spin coating, homogeneous, smooth and highly transparent anatase thin films are obtained with a negligible loss in transparency caused upon introduction of gold nanoparticles. The thin films are characterised by ellipsometry, XRD, UV-VIS spectroscopy, AFM, SEM-EDX, TEM and water contact angle measurements.Films containing 3 wt% gold loading resulted in a stearic acid degradation efficiency increase of 16% and 40% under UVA and solar light, respectively. With this study we want to promote a promising strategy that enables effective utilisation of plasmonic enhancement that can eventually be exploited in various photocatalytic applications.