“…Using open business models that partially or wholly share intellectual property (for example code) to promote innovation (M. Henkel, 2006;Lee & Cole, 2003;Leimeister et al, 2009;West & Gallagher, 2006) Open Source Exploiting open source code or co-operations to drive innovation (M. Henkel, 2006;Igira, 2008;Lamastra, 2009;Von Krogh, Spaeth, & Lakhani, 2003) Crowd Sourcing Inviting the wide-spread participation of potential users and customers to enhance innovation (de Jong & von Hippel, 2009;Leimeister et al, 2009) …”