Societal Regulation of the Marketing Function: Does the Patchwork Create a Quilt?

Petty, Ross D.

doi:10.1509/jppm.24.1.63.63884

Cited by 12 publications

(14 citation statements)

References 30 publications

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“…Marketing activities within countries are subject to rules and regulations, issued by various agencies at national and subnational levels, of which many are designed specifically to curb marketing of harmful products to children and adolescents (100). Regulations may restrict the sales of tobacco or alcohol to minors and where and how these products can be made available or advertised.…”

Section: Public Policy Issuesmentioning

confidence: 99%

Targeted Marketing and Public Health

Grier

Kumanyika

2010

Annu. Rev. Public Health

174

130

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Targeted marketing techniques, which identify consumers who share common needs or characteristics and position products or services to appeal to and reach these consumers, are now the core of all marketing and facilitate its effectiveness. However, targeted marketing, particularly of products with proven or potential adverse effects (e.g., tobacco, alcohol, entertainment violence, or unhealthful foods) to consumer segments defined as vulnerable raises complex concerns for public health. It is critical that practitioners, academics, and policy makers in marketing, public health, and other fields recognize and understand targeted marketing as a specific contextual influence on the health of children and adolescents and, for different reasons, ethnic minority populations and other populations who may benefit from public health protections. For beneficial products, such understanding can foster more socially productive targeting. For potentially harmful products, understanding the nature and scope of targeted marketing influences will support identification and implementation of corrective policies.

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Section: Public Policy Issuesmentioning

confidence: 99%

Targeted Marketing and Public Health

Grier

Kumanyika

2010

Annu. Rev. Public Health

174

130

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“…Engle, 1936, Nystrom 1936, McNair 1938, Edwards 1950, there is little contemporary academic investigation into this issue in the UK. This lack of research, often associated with the changing perception of marketing as being solely an organisational function (Petty 2005), is in stark contrast to the increased role competition issues have within government policy and legislation.…”

Section: Introductionmentioning

confidence: 98%

“…Despite a recent reluctance of marketers to engage in policy discussions (Czinkota 2000), marketers are increasingly confronted by a number of legal and regulatory challenges (Petty 2005). The scope of government policy and law which regulates marketing activity has expanded significantly in most developed nations (Le Clair 2000, Petty 1999.…”

Section: Introductionmentioning

confidence: 99%

The Regulatory Perception of the Marketing Function: An Interpretation of UK Competition Authority Investigations 1950-2005

Ashton

Pressey

2007

SSRN Journal

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This paper explores and quantifies the link between marketing and rulings on competition or antitrust law made by UK competition or antitrust authorities. This examination is timely due to both the changing form and increasing severity of competition law in the UK and the strong associations identified between marketing and antitrust law in the US literature. Through a comprehensive examination of past UK competition rulings from 1950 to 2005, the frequency and content of the principal forms of uncompetitive behaviour during the last half century are recorded. A high proportion of competition law violations are associated with the marketing function. UK competition authorities have viewed specific marketing practices and, more generally, the direction, scope and scale of marketing activity to be causes for concern. We conclude that marketers need to develop a greater awareness of competition law and contribute more to the ongoing discussion as to the present and future form of competition policy.

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“…In comparison, studies dedicated to an industrial marketing audience highlighting pertinent antitrust issues related to e-marketplaces are largely absent (Fontenot & Hyman, 2004;Lichtenthal & Eliaz, 2003). Although marketers are increasingly confronted by a number of legal and regulatory challenges (Petty, 2005) a general criticism of marketing practice and theory maintains that marketers have been perceived to be reluctant to engage in policy discussions (Czinkota, 2000). The scope of government policy and law which regulates marketing activity has expanded significantly in most developed nations (Le Clair, 2000;Petty 1999Petty , 2005.…”

Section: Potential Drawbacks To E-marketplace Participationmentioning

confidence: 99%

“…Although marketers are increasingly confronted by a number of legal and regulatory challenges (Petty, 2005) a general criticism of marketing practice and theory maintains that marketers have been perceived to be reluctant to engage in policy discussions (Czinkota, 2000). The scope of government policy and law which regulates marketing activity has expanded significantly in most developed nations (Le Clair, 2000;Petty 1999Petty , 2005. Indeed, a number of authors (Fontenot & Hyman, 2004;Gundlach & Phillips, 2002;Le Clair, Ferrell, & Ferrell, 1997) have recently identified that US antitrust law presents a significant challenge to forms of marketing.…”

Section: Potential Drawbacks To E-marketplace Participationmentioning

confidence: 99%