“…The fundamental basis of the research conducted in this article was formed by the Theory of Human Resource Management (HRM). According to this theory, humanization of entrepreneurship implies responsible management of human resources, which is manifested in the following: - Preservation and creation of additional jobs to support employment and fight unemployment (Liao et al, 2022 ; Omidi and Dal Zotto, 2022 );
- Optimization and organization of jobs through an increase in their comfort and safety (del-Castillo-Feito et al, 2022 ; He et al, 2021 ; Sorribes et al, 2021 );
- Provision of opportunities for career building and development of human potential through the creation of knowledge-intensive jobs, with creative activities and innovative activity of employees (Diaz-Carrion et al, 2019 ; Latan et al, 2022 ; Rawshdeh et al, 2019 ; Zhang et al, 2015 ), as well as the creation of highly productive jobs, which imply the use of the leading technologies and automatization means, in particular, the support of decent jobs for digital personnel (Ramos-González et al, 2022 ).
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