Socialization of Child-Friendly City

Abstract

Purpose: The program of Kota Layak Anak (KLA), the Child-Friendly City (CFC), is a government program managed by the Office of Women Empowerment, Child Protection and Community Empowerment of Surakarta. This program aims to ensure the fulfillment of the rights of children.
 Methodology: This research is using the innovation diffusion theory approach. Diffusion of innovation is a theory that examines how the process of dissemination and adoption process that occurs in society to the presence of new innovations. Furthermore, the researcher also wanted to see how far the KLA program spread and the level of adoption that occurred in Surakarta society. This research is qualitative descriptive research using in-depth interview technique to collect data needed. Primary data sources are used interviews, as well as secondary data in the form of the document collection. The sampling technique is a snowball. Furthermore, to ensure data validation, researchers use data triangulation and interactive techniques in presenting the data.
 Results: The results of this research are the Office of Women Empowerment, Child Protection and Community Empower- ment Surakarta who acts as an innovator, using more interpersonal communication channel because it is considered deeper although less effective because of lack of maximization of mass communication in the socialization process.
 Implications: The channels of interpersonal communication are more widely used by the level of adopters and innovators because they are more persuasive. The adoption rate of the KLA program in Surakarta has reached the level of Laggards. Thus, adoption in this research includes 5 stages: knowledge (knowledge stage), persuasion (decision stage), decision (decision stage), implementation (implementation stage), and confirmation (stabilization phase).