Socialization-Based Approach to Predicting Retail Career Preference and Choice

Abstract

In this study, it was hypothesized that (1) four categories of retail career socialization (i.e., socialization related to education, work, retail establishments, and family) will predict three aspects of retail career preference (i.e., intrinsic, extrinsic, and lifestyle) and (2) retail career preference will, in turn, predict retail career choice. College juniors and seniors nationwide (N = 723) responded to a survey questionnaire. The findings indicated that socialization related to retail work and education had direct and indirect effects on retail career choice. Retail shopping–related socialization had pervasive, indirect effects on retail career choice via all three components of retail career preference. Family-related socialization had an overall negligible indirect effect on retail career choice through retail career preference. The intrinsic enjoyment component of retail career preference had the greatest effect on retail career choice, followed by the extrinsic compensation and lifestyle flexibility components of retail career preference.

Learning Marketing Online: The Role of Social Interactions and Gamification Rewards

“…Career-driven learning is a process that is largely propelled not only by internal motivations but also by the support and acceptance of numerous publics (Shim et al, 1999). Most courses need the acceptance of the developed competences from employers and professional associations.…”

Social Media as a Student Career Selection Preference

“…Therefore, it is necessary to provide adequate information, especially related to market needs for labor through social media [12]. Social media which currently become a lifestyle have influencedvarious sectors of life, including career decision making [4]. It is not surprising that any information provided by social media is sometimes swallowed up directly for making decisions.…”

“…It is widely accepted that career selection process is also influenced by aspects of students' socialization with the surrounding environment and students' social structure as well as social structure in the environment around them [3]. In addition, family relationships and students' lifestyle are also considered influential in the career selection process that they carried out [4]. Later it was also identified that emotional intelligence also influences career decision-making and selection processes at least in terms of possessed values, interests and career aspirations [5].…”

The effect of older adults’ age identity on attitude toward online travel websites and e-loyalty

“…tours for older adults, medical insurance for the journey and recreation-based travel). On the basis of socialization theory, the individual goes through a process of socialization, during which socialization agents positively influence cognitive and behavioral outcomes (Shim et al, 1999). A socialization agent is referred to as an important player in influencing the socialization process, such as family members, a school or an organization such as a retailer (Shim et al, 1999).…”

“…On the basis of socialization theory, the individual goes through a process of socialization, during which socialization agents positively influence cognitive and behavioral outcomes (Shim et al, 1999). A socialization agent is referred to as an important player in influencing the socialization process, such as family members, a school or an organization such as a retailer (Shim et al, 1999). Building upon the socialization theory, Shim et al (2005) have demonstrated that older adults' attitudes tend to be influenced by socialization agents such as friends.…”