Social Virtual Worlds' Success Factors: Four Studies' Insights for the Tourism Supply and Demand Side

Stangl, Brigitte; Kastner, Margit; Polsterer, Felicitas

doi:10.1109/hicss.2012.539

Cited by 5 publications

(3 citation statements)

References 22 publications

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“…This paper looks at how Social-oriented users and Game-oriented VW users differ when it comes to purchasing intentions. Stangl, Kastner and Polsterer (2012) claimed VW users had different play patterns. Tikkanen et al (2009) found differences in the VW users based on their ability to create, and their motivations in the world.…”

Section: Vw Typesmentioning

confidence: 99%

Virtual Worlds, Virtual Reality, and Augmented Reality: Differences in Purchase Intentions Based on Types, Users, and Sex

Cox¹,

Guzman²,

Bagui³

et al. 2017

JVWR

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This paper discusses the disparity between two Virtual World (VW) users groups: Social and Game-oriented users. It highlights the difference between the distinct players' behaviors and their purchase intentions in VWs. It then examines the differences in the sexes. The findings are applied to possible conditions in Augmented Reality (AR) and Virtual Reality (VR). This paper sheds light on consumers’ behaviors and markets in VWs, AR and VR to increase understanding of a popular pastime and an activity that has an abundance of practical applications. The backbone of the study comes from the Theory of Reasoned Action (TRA) and Flow Theory to explain how the different VW user attributes, such as skill and challenge, play a role in VW purchase intentions. This paper uses a data sample and modified model from Cox (2016) to find significant sex differences between the Social-oriented users and Game-oriented users, by using bootstrapping and Partial Least Squares (PLS), Structural Equation Modeling (SEM), and multi-group analysis. Female Game-oriented users were found to have a stronger relationship between their challenge levels to their VW shopping subjective norms (SN) than male Game-oriented users, while Social-oriented users displayed no significant variances. This means VW, AR and VR game designers, businesses, and researchers should recognize differences in the groups, to design and strategize ways to maximize female Game-oriented players' challenge level in order to flourish VW SN and overall lead to increased sales.

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Section: Vw Typesmentioning

confidence: 99%

Virtual Worlds, Virtual Reality, and Augmented Reality: Differences in Purchase Intentions Based on Types, Users, and Sex

Cox¹,

Guzman²,

Bagui³

et al. 2017

JVWR

View full text Add to dashboard Cite

show abstract

“…A key purpose of "social virtual worlds" consists in the co-construction of a shared meaning through object handling, and communication with different people within a world (Damer, 2008). In a vast comparison between game-and social-oriented virtual worlds, Stangl et al (2012) summarizes their success factors from scientific studies, pointing the support for a critical mass of residents as one of the several success factors attracting users.…”

Section: Entering the 'Cave': A Brief Exploration Of Three-dimensionamentioning

confidence: 99%

Meta-theoretic Assumptions and Bibliometric Evidence Assessment on 3-D Virtual Worlds as Collaborative Learning Ecosystems

Correia¹,

Cassola²,

Azevedo³

et al. 2014

JVWR

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Computer-supported online 3-D virtual world environments have been waxed and waned in interest and representativeness for supporting collaborative-and simulation-based practices. In a postmodern societal framework that requires inexpensive solutions for high-risk situations, research efforts in virtual worlds have developed a basis for understanding the use of virtual reality for multidisciplinary scenarios such as distance learning, training, therapy treatment, and social interaction. Complex relationships can be established simultaneously between several students functioning as integrated learning units using different media, and interacting with their physical environment in the context of real-world settings. In this context, a recurrently updated research agenda for virtual worlds can characterize the current needs at a systematic way. This paper presents a meta-analysis of 35 publications to identify gaps and opportunities for research in collaborative three-dimensional environments based on content analysis. At a general perspective, there is a lack of established approaches to measure the influence and research potential of sociocultural factors in virtual worlds' usage, autism spectrum and

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“…A key purpose of "social virtual worlds" relies on the co-construction of a shared meaning through object handling and communication between different people within a world (Damer, 2008). Stangl et al (2012) summarizes success factors from scientific studies, pointing the support for a critical mass of residents as one of the several success factors attracting users.…”

Section: Introductionmentioning

confidence: 99%

Computer-Simulated 3D Virtual Environments in Collaborative Learning and Training: Meta-Review, Refinement, and Roadmap

et al. 2016

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Social Virtual Worlds' Success Factors: Four Studies' Insights for the Tourism Supply and Demand Side

Cited by 5 publications

References 22 publications

Virtual Worlds, Virtual Reality, and Augmented Reality: Differences in Purchase Intentions Based on Types, Users, and Sex

Virtual Worlds, Virtual Reality, and Augmented Reality: Differences in Purchase Intentions Based on Types, Users, and Sex

Meta-theoretic Assumptions and Bibliometric Evidence Assessment on 3-D Virtual Worlds as Collaborative Learning Ecosystems

Computer-Simulated 3D Virtual Environments in Collaborative Learning and Training: Meta-Review, Refinement, and Roadmap

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