Social representations of the European capitals and destination e-branding via multi-channel web communication

Rosa, Annamaria Silvana de; Bocci, Elena; Dryjanska, Laura

doi:10.1016/j.jdmm.2017.05.004

Cited by 42 publications

(41 citation statements)

References 42 publications

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“…The empirical results from a multi-year research programme (de Rosa 2013b ) have widely shown the relevant relationships between the place identity anchored to different phases of the life cycle from childhood to adulthood and the varied social representations of places for people belonging to different cultures, even comparing place identity and “imagined” and “experienced” social representations of places of European capitals and of the “ideal city” in the first visitors from different nationalities (de Rosa 2013b ; de Rosa and Bocci 2014 , 2015 , 2019a ; de Rosa and Dryjanska 2014 , 2017 ; de Rosa et al 2017 , 2019a , b ).…”

Section: Changes In the Social Representations Of “Spaces” And “Placementioning

confidence: 99%

Covid-19 as an “invisible other” and socio-spatial distancing within a one-metre individual bubble

Rosa

Mannarini

2021

Urban Des Int

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Inspired by the social representation theory, the article embraces many aspects of the way in which the space dimension in social distancing has become a central measure for both one’s own and others’ health protection during the Covid-19 pandemic, evoking symbolic dimensions related to the social representations of “others” that are emotionally driven by fear or mirror the vulnerable self, activating the othering–otherness process. This invisible (sometimes stigmatized) “other”—never previously known—has in a few months infected more than 11 million people on the global scale and caused more than 500 thousands deaths (as of 30 June 2020: https://coronavirus.jhu.edu/ ). It has dictated where we can go, whether and how we can work, and whom we can meet, induced the virtualization of social relationships (“neighbours from afar” and “together but divided”), and confined working and socio-recreational activities to the home. The socio-spatial prescriptive distancing assumes various meanings in cultural contexts depending on whether lifestyles are more collectivist or individualistic and whether social practices are marked by crowded social proximity or distance. The social representations of cities as complex systems of “places” conceived for social “coexistence” have moved to prescriptive rules of inter-individual spaces (1 m, 2 m, and even more) for “survival”, with significant effects on place identity.

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Section: Changes In the Social Representations Of “Spaces” And “Placementioning

confidence: 99%

Covid-19 as an “invisible other” and socio-spatial distancing within a one-metre individual bubble

Rosa

Mannarini

2021

Urban Des Int

Self Cite

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“…Além disso, partindo-se da premissa que as representações sociais reúnem um conjunto de símbolos relacionados às crenças, imagens, memórias coletivas, práticas etc., que fazem parte do senso de lugar (de Rosa, Bocci & Dryjanska, 2019), entende-se o poder simbólico de representações sociais como a identidade, a imagem e demais elementos de marca e sua [22] importância para o branding do festival. Poucas são as pesquisas sobre mascotes no turismo.…”

Section: A Marca E As Mascotesunclassified

FENADOCE: Uma experiência gastronômica ou um símbolo de pertencimento para os residentes?

Berselli

Zucco

Añaña

2021

DAMeJ

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Eventos e festivais são manifestações culturais que impulsionam a economia local, atraem turistas e reforçam a identidade e os laços afetivos dos moradores. O artigo avalia o relacionamento de três importantes elementos da Feira Nacional do Doce -FENADOCE: o evento, a sua organização e seus impactos; o sentimento de pertença dos moradores em relação ao festival; e a posição da mascote como marca-símbolo do evento. Os 424 questionários recolhidos de residentes da cidade de Pelotas-RS (Brasil) foram analisados através de Análise Fatorial e Modelagem de Equações Estruturais. O resultado identificou sete dimensões de análise: organização do evento; benefícios socioculturais; benefícios socioeconômicos; impactos negativos; pertencimento dos residentes; valor econômico e valor simbólico da mascote. O trabalho oferece contribuições teóricas e gerenciais na gestão de marcas de destinos ou de eventos, especialmente aquelas que se fazem representar por meio de mascotes, cuja incorporação ao ideário dos residentes nem sempre é tarefa fácil.

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“…Merturis has not achieved its objectives, and Visit Mértola, dedicated to all tourist activities in the municipality, has not managed to increase the necessary participation of private capital in the promotion [96] or public-private collaboration [58], nor has it created a unique image of the destination or the brand [97,98].…”

Section: Assessment Of the Actions In The Contextmentioning

confidence: 99%

Heritage, Tourism and Local Development in Peripheral Rural Spaces: Mértola (Baixo Alentejo, Portugal)

2020

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In the context of multiple repurposing of rural spaces, tourism represents a path for development, with the potential to revitalize these areas. The conservation and restoration of heritage, and its promotion through tourism, can become an opportunity for local development, in which a range of stakeholders fulfil different roles in the carrying out of the processes involved. The aim of the study was to analyse the heritagisation processes and their tourist value enhancement and how it affects local development in Mértola (Baixo Alentejo, Portugal). A series of interviews with the chief stakeholders in the process were conducted, from which the contexts and conceptualisations of development were determined. On the basis of secondary data in terms of statistics, an analysis of the impacts of the process of heritagisation and the development of tourism was undertaken. The main conclusions drawn by the research are the following: (a) the importance of the process of heritagisation in Mértola; (b) the viability of the project, given the cost and lack of comprehensive conservation, in creating a unified whole; (c) the performance of, and power relationships between, the various stakeholders; (d) the limited participation of locals due to disaffection with the project; (e) the correlation between heritage, rural tourism, and local development.

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Social representations of the European capitals and destination e-branding via multi-channel web communication

Cited by 42 publications

References 42 publications

Covid-19 as an “invisible other” and socio-spatial distancing within a one-metre individual bubble

Covid-19 as an “invisible other” and socio-spatial distancing within a one-metre individual bubble

FENADOCE: Uma experiência gastronômica ou um símbolo de pertencimento para os residentes?

Heritage, Tourism and Local Development in Peripheral Rural Spaces: Mértola (Baixo Alentejo, Portugal)

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