Social Networks Uncovered: 10 Tips Every Plastic Surgeon Should Know

Abstract

Understanding online social networks is of critical importance to the plastic surgeon. With knowledge, it becomes apparent that the numerous networks available are similar in their structure, usage, and function. The key is communication between Internet media such that one maximizes exposure to patients. This article focuses on 2 social networking platforms that we feel provide the most utility to plastic surgeons. Ten tips are provided for incorporation of Facebook and Twitter into your practice.

The Best Marketing Strategy in Aesthetic Plastic Surgery

“…An extensive online presentation can be used as an effective tool; however, the information stated on the Web site should be chosen carefully. 14 The least important attribute is the size of the clinic (6.1 percent). Local clinics give an increased effect and nationwide clinics give a decreased effect in the overall utility.…”

Emerging trends in social media and plastic surgery

“…Surgery represents a special subgroup in medicine, as a service based practice; clients often come for consultation and seek out their surgeons based on referrals and their own searches online. Many have previously pointed out this natural connection (2,3) and the importance of developing conduits for patients to direct them to the correct resources. In order to understand the power of social media, first we must focus on the benefits of social media use for practices.…”

“…In fact, one of the most powerful marketing tools any surgeon may use in their practice is social media (3,(6)(7)(8). A surgeon's presence online can dramatically increase their perception as an expert, despite their actual fellowship or residency training or their years in practice (9,10).…”

“…Through generating online content, surgeons can increase the perception of their expertise in the online community (10,13). Within their network, physicians with a strong online presence can develop their influence and become more visible (3,14). This is achieved through algorithms within many of the web based networks that increase traffic based on connectivity and interactivity, and the number of interactions 'experts' have with other 'experts'.…”

#SocialMedia for the Academic Plastic Surgeon—Elevating the Brand

“…Within the literature on plastic surgery, social media have primarily been discussed as a link between patient and surgeon. 1 – 4 The goal of a plastic surgeon establishing a prominent social media presence has been described as “maximize[ing] exposure to the potential patient base,” 5 in other words, advertising. Although connecting with a potential patient base may be a goal for academic plastic surgeons, social media also provide unique opportunities for the academic plastic surgeon to impact the academic community.…”