The Best Marketing Strategy in Aesthetic Plastic Surgery

Marsidi, Nick; Bergh, Maurice W. H. M. van den; Luijendijk, Roland W.

doi:10.1097/01.prs.0000436528.78331.da

Cited by 21 publications

(18 citation statements)

References 13 publications

(9 reference statements)

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“…This goes in line with previously published studies as the surgeons' qualifications were well established to be of an importance for the patient's selection of their surgeon. 10,12,14 However, this result contradicts a previously published study that was conducted in the Netherlands, as Marsidi et al 11 claimed that the most important factor is the surgeons' experience.…”

Section: Discussionmentioning

confidence: 68%

“…In this cross-sectional study, the questionnaire used was structured in the light of the available literature with a similarity of the objectives previously proposed. [10][11][12]14,15 Furthermore, to ensure the questionnaire's quality and objectivity, two academic plastic surgeons revised and edited the questionnaire.…”

Section: Methodsmentioning

confidence: 99%

“…4,5,8,9 Patients have a variety of factors that influence their decision when choosing which surgeon to perform their operation. [10][11][12][13][14] In a study conducted by Galanis et al, 10 they found that the most important factors in selecting a surgeon are the surgeon's board qualification and the surgeon's reputation. Moreover, in another study conducted in the Netherlands by Marsidi et al, 11 they found that the most important factor influencing the patients' decision was the surgeon's experience.…”

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confidence: 99%

See 2 more Smart Citations

Influential Factors for Selecting a Plastic Surgeon: A National Survey in Saudi Arabia

Qurashi

Mortada

Abuthiyab

et al. 2022

Plastic and Reconstructive Surgery - Global Open

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Introduction: Knowing what attracts cosmetic patients to a specific surgeon can help current cosmetic surgeons and aspiring ones improve themselves and better market their practice. Hence, this study aimed to investigate the influential factors when selecting an aesthetic surgeon for a cosmetic procedure in Saudi Arabia. Methods: This is a cross-sectional, nationwide study targeting the public from all regions of Saudi Arabia. The study was conducted between September 21 and October 29, 2021. The self-structured electronic survey was based on previously published studies and was revised by two academic plastic surgeons. Results: This study included a total of 7190 participants from all regions of Saudi Arabia. The most influential factor for choosing an aesthetic surgeon was the surgeon’s qualifications (39.9%), followed by friends and relatives’ advice (24%) and hospital/clinic environment (10.2%), while the number of social media followers was the least favorable factor (0.8%). Additionally, the most preferred aesthetic surgeon was a surgeon with international board certification (mean score, 4.17). Conclusions: This study showed that the most common factor for choosing an aesthetic surgeon was the surgeons’ qualifications. Thus, Saudi aesthetic surgeons and aspiring Saudi aesthetic surgeons must focus on obtaining high qualifications to attract more patients. Furthermore, an internationally board-certified surgeon is the most preferred surgeon for Saudi Arabian patients; thus, traveling abroad to world-renowned institutions is recommended.

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Section: Discussionmentioning

confidence: 68%

Section: Methodsmentioning

confidence: 99%

mentioning

confidence: 99%

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Influential Factors for Selecting a Plastic Surgeon: A National Survey in Saudi Arabia

Qurashi

Mortada

Abuthiyab

et al. 2022

Plastic and Reconstructive Surgery - Global Open

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“…This study tries to look at five important attributes for clients who will choose aesthetic medicine, where each of them has a level that wants to show the client's tendency in the aesthetic clinic selection process. A study similar to conjoined analysis was also carried out in the field of aesthetic plastic surgery by Waltzman et al 2011 in the United States (n = 111) and by Marsidi et al 2014 in the Netherlands (n = 150), we use the results of the two previous studies as a comparison. The most important attribute is communication / consultation which has the highest percentage of 37.1%, where convenience in communicating / consulting about product services is the main thing for clients of Intan Clinic.…”

Section: Discussionmentioning

confidence: 99%

How to Determine the Demand of Aesthetic Service: Identifying Client's Preferences by Using Conjoint Analysis

Visnu¹,

Rusetiyanti²,

Tana³

2018

j.econ.bus.

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This is observational-analysis study with quantitative measurement and cross-sectional method. The following attributes were chosen by a preselection of 26 randomly selected patients: cost of the products, travel time, experience of the aesthetic physician, method of referral, and easy to communicate / to consult. The study shows that the two most important attributes are easy to communicate / to consult and experience of the aesthetic physician. Another attributes are travel time, method of referral, and cost of the products. Conjoint analysis may help to determine client�s preferences. It also shows which levels positively or negatively contribute in every attribute.

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“…While the literature contains a few rank order surveys about how patients value plastic surgery practices, the authors identify only 1 previous choice-based conjoint publication in general plastic surgery . Wu et al evaluate the relative value of 5 physician and practice attributes (patient results photo gallery, patient testimonials, physician reputation, physician years in practice, and pricing) for full-body plastic surgery procedures.…”

Section: Introductionmentioning

confidence: 99%

Association Between Patient Value Systems and Physician and Practice Attributes Available Online

Welshhans

Harmon

Papel

et al. 2018

JAMA Facial Plast Surg

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The relative value of facial plastic surgeon personal and practice attributes is relevant to the broader health care system because of increasing out-of-pocket expenses to patients.OBJECTIVE To determine the relative value of specific facial plastic surgeon personal and practice attributes available online from the perspective of patients. DESIGN, SETTING, AND PARTICIPANTSThis study consisted of an electronic survey sent to patients by email using choice-based conjoint analysis; surveys were sent between December 2015 and March 2016. Participants had agreed to join email registries to be sent email surveys and promotions at 3 private facial plastic and reconstructive surgery practices. The following surgeon personal and practice attributes and levels were compared: (1) outcome transparency (above average, average, not available); (2) surgical training affiliations (US News and World Reports rankings);

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The Best Marketing Strategy in Aesthetic Plastic Surgery

Abstract: The authors' study shows that the two most important attributes are the experience of the surgeon and the method of referral and that conjoint analysis is effective in determining patients' preferences. It also shows which levels positively or negatively contribute per attribute.

Cited by 21 publications

References 13 publications

Influential Factors for Selecting a Plastic Surgeon: A National Survey in Saudi Arabia

Influential Factors for Selecting a Plastic Surgeon: A National Survey in Saudi Arabia

How to Determine the Demand of Aesthetic Service: Identifying Client's Preferences by Using Conjoint Analysis

Association Between Patient Value Systems and Physician and Practice Attributes Available Online

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