Social Networks and E-Loyalty: A New Means of Sports Training during COVID-19 Quarantines

Abstract

Globally, governments implemented several quarantine periods to attempt to slow the spread of the COVID-19 virus. As a result, people were unable to carry out their daily activities in person, and many began to undertake activities online. Gyms and sports schools were among the economic sectors that were required to physically close their operations at the beginning of these quarantines. Thus, many people stopped exercising and turned to social networks as a form of entertainment. The aim of this study was to demonstrate how consumers found a new form of entertainment in the social networks of gyms and sports schools, which allowed them to be entertained and perform physical exercise at home. In this manner, consumers generated an e-loyalty towards the social networks of the gyms that they previously frequented physically. Thus, based on the e-loyalty of their social networks, gyms were able to identify a mechanism that enabled them to approach their consumers and continue offering a variety of products and services online, taking into account the context of COVID-19.

Investigating the Impact of Situational Influences and Social Support on Social Commerce during the COVID-19 Pandemic

“…Entertainment is one of major industries that has been affected by the pandemic. Consumers have changed their entertainment behavior into social networks' platforms [21]. The authors argue that the above-mentioned studies did not investigate the effect of situational influences on social commerce consumers' online purchase intentions, also overlooking social support, a significant driver behind the success of social commerce.…”

Quality as a drive-up digital teaching: Analysis of virtual classes in Colombian business schools

“…On the other hand, and based on the studies of Areiza-Padilla et al. (2021) we consider it important to analyze the virtual classes offered by business schools, but not those of an academic nature, but those that are complementary in the education of the student, as sports or cultural, to know the perception of the students with these classes of non-professional character.…”

“…Based on Areiza-Padilla et al. (2021) , it can be stated that for the education sector, the brand image refers to the identification of a university's brand through its symbols, which allow it to differentiate and position itself from other universities in an emotional and rational way.…”

The Moderating Roles of E-Satisfaction in the Relationships Between E-Service Quality and E-Loyalty

“…Indonesia is the ninth largest market for e-commerce with US$43 billion in revenue in 2021, ahead of Canada and behind India [8]. During this COVID-19 quarantine period, a new type of customer has emerged, who is buying products and services through electronic channels, and significantly reducing their transactions in physical stores [9]. Based on [10], the COVID-19 pandemic has made people stay at home and change their habits, including shopping behaviour from offline to online.…”