The Moderating Roles of E-Satisfaction in the Relationships Between E-Service Quality and E-Loyalty

Abstract

Satisfaction as a moderating effect. This is a quantitative research that use verificative and descriptive method to analyze the data. The sampling used is probability sampling with the type of simple random sampling. The research was conducted by distributing questionnaires to a sample of 48 Shopee customer respondents. The survey results were analyzed using multiple regression analysis.