Social Network Marketing Strategy and SME Strategy Benefits

Nobre, Helena; Silva, Daniela

doi:10.1080/15475778.2014.904658

Cited by 71 publications

(48 citation statements)

References 14 publications

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“…Perhaps, as pointed out by Reid (2008), small firms find it more difficult to use database marketing, because of the lack of technological resources and specialized personnel. However, Brodie et al (2007) and Nobre & Silva (2014) posit that digital marketing (more specifically, Facebook) plays a relevant role to improve the relationship with the different stakeholders of the firm.…”

Section: Discussionmentioning

confidence: 99%

“…A strong relation was found between digital marketing and company performance, particularly with respect to customer retention. On the other hand, Nobre & Silva (2014) report that digital marketing facilitates communication with customers and provides recognition and brand awareness for small and medium-sized companies. Moreover, Rosillo & Nencheva (2018) found that small and medium firms in Mexico prefer using digital marketing to reach their clients, either with e-mail or social media.…”

Section: Contemporary Marketing Practicesmentioning

confidence: 99%

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Contemporary marketing practices approaches in the professional services industry in Brazil

Hoeckesfeld

Sarquis

Urdan

et al. 2020

Pensamento Contemporâneo em Administração

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The objective of this study is to investigate the Contemporary Marketing Practices (CMP) of professional services firms from the State of Santa Catarina in Brazil, according to the models proposed by Coviello, Brodie & Munro (1997) and Coviello, Milley & Marcolin (2001). The research methodology has a quantitative and descriptive approach and uses a survey; the sample encompasses 146 companies from the accounting, engineering, consulting, advertising, information technology and hospital industries. Our findings also reveal the existence of seven main business segment typologies: "Advanced Relational";

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Section: Discussionmentioning

confidence: 99%

Section: Contemporary Marketing Practicesmentioning

confidence: 99%

Contemporary marketing practices approaches in the professional services industry in Brazil

Hoeckesfeld

Sarquis

Urdan

et al. 2020

Pensamento Contemporâneo em Administração

View full text Add to dashboard Cite

show abstract

“…Tornar-se competitivo tem sido uma preocupação dominante no mundo dos negócios (Mozota, 1998;Nobre & Silva, 2014;Ryan, 2014). A cada dia novas dificuldades se apresentam aos gestores das organizações, que precisam deliberar situações relacionadas ao desempenho do produto.…”

Section: Contextualizando O Atual Cenário Mercadológicounclassified

Aplicações do Crowdsourcing na Gestão de Marketing

Toledo

Madeira

Garber

et al. 2019

FSRJ

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Crowdsourcing is a newly developed term that refers to the process of participating a company's activities through an online community, openly and closed. Any member of this community can complete assigned tasks and be paid or not. Although it originated in the computing industry, companies began using crowdsourcing for a wide range of tasks. It turns out that companies are using crowdsourcing to accomplish the tasks related to the market, focusing on three major areas: product development, advertising, promotion, and marketing research. This work will make use of the qualitative research through the method of the case. The unit of analysis to be used will be marketing activities based on crowdsourcing. Finally, the subjects of study for the understanding of the phenomenon to be studied were COCA COLA, PEPSICO, NETFLIX, and AMAZON.

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“…Onları Linkedln, Foursquare, YouTube, Pinterest, Word Press, Flicker, Foodspotting, Instagram'ın takip ettikleri sonucuna ulaşılmıştır. Nobre & Silva (2014) ise KOBİ'lerin bir sosyal medya stratejisi geliştirmesinin onlara ne gibi faydalar sağlayacağını araştırdıkları bir çalışmada sosyal medya sitelerinden Facebook'un KOBİ'lerin bir pazarlama stratejisi olarak dinamik, masrafsız ve kullanışlı olabileceği sonucuna ulaşmışlardır. Dahnil vd.…”

Section: Literatür Taramasıunclassified

Küçük ve Orta Büyüklükteki İşletmelerin Sosyal Medya Pazarlamasına Bakışı: Sinop İlinde Bir Araştırma

Bulut¹

2017

johut

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Social Network Marketing Strategy and SME Strategy Benefits

Cited by 71 publications

References 14 publications

Contemporary marketing practices approaches in the professional services industry in Brazil

Contemporary marketing practices approaches in the professional services industry in Brazil

Aplicações do Crowdsourcing na Gestão de Marketing

Küçük ve Orta Büyüklükteki İşletmelerin Sosyal Medya Pazarlamasına Bakışı: Sinop İlinde Bir Araştırma

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