“…Social movements have interested scholars for decades (e.g., Horn, 2013; Millward & Takhar, 2019; Obregón & Tufte, 2017; Oliver, 1993; Oliver, Marwell, & Teixeira, 1985). Movements result from collective action (sometimes referred to as the critical mass; e.g., Diani, 1992; Oliver et al, 1985; Olson, 1965), which is when a common or shared societal interest among a group of people motivates them to take action (i.e., protest, march, boycott) (Horn, 2013; Oliver, 1993; Olson, 1965).…”