Social movement organizations in the local food movement: linking social capital and movement support

Strategic relationship management and civic information in an activist organization

“…From my study and the exploration of CODEPINK the information that was collected does fall under what Newlands, Lutz, Fieseler (2019) describe as volunteer data. The use of a CRM to manage connections by an activist group to gain efforts benefit greatly from these data points because they contribute to an understanding of how member content is creating that sense of belonging or identity that Bauermeister (2014) identified as being central to collective action. This reinforces the argument that citizens are the central data-point that influence how SMOs accomplish social change (Bauermeister, 2014).…”

“…The use of a CRM to manage connections by an activist group to gain efforts benefit greatly from these data points because they contribute to an understanding of how member content is creating that sense of belonging or identity that Bauermeister (2014) identified as being central to collective action. This reinforces the argument that citizens are the central data-point that influence how SMOs accomplish social change (Bauermeister, 2014). Moreover, analysing these actions helps to establish how many times a member has donated or been communicated with for a certain campaign or potential action.…”